The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Radio & Audio

Performance Enhancing Music

Agency CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Client Samsung


Custom Content

Annual ID


About the Work

Samsung’s mission is to create human-driven innovation that defies barriers to progress, in the Tokyo Olympics the biggest barrier to progress was the lack of support available from crowds. As the official sponsors of the Australian Olympic team, Samsung wanted to replace the absence of crowd motivation at the Olympics with another form of support. Working with Olympians we gave them an edge over competitors by leveraging something already used by athletes across the globe. Music. We created personalised tracks, each scientifically proven to enhance performance. Every beat, lyric, instrument and artists were chosen to match their desired mind-state, event, and musical preference. We tested and fine-tuned 13 audio-triggers including isochronic tones, personal mantras, cadence and more. We then brought the tracks to life with their favourite Australian artist. Athletes used their tracks to prepare and compete in Tokyo. As the world listened along on Spotify.

2022 Awards

Total Points: 3




CHEP Network / Sydney

Production Company

Revolver / Sydney

Music / Sound Production Company

Resonance Sonic Branding & Song Zu / Sydney
Big Sync Music

Post Production Company

The Glue Society Studios / Sydney

Chief Creative Officer

Gavin McLeod

Creative Director

Jeremy Hogg
Richard Shaw

Executive Creative Director

Justin Ruben

Executive Producer

Jasmin Helliar
Sophia Tubby


Jordan Maddocks


Cathy Rechichi

Account Director

Peter Thomas

Associate Director

Thom Landers

Managing Director

Ian Lew

Senior Art Director

Daniel Smith

Senior Copywriter

Ernie Ciaschetti

Ad Ops Manager

Andrea Quach

Audio Director

Ralph van Dijk

Chief Media Officer

Mike Deane

Communications Planning Director

Alex Connell

Director & Group Head of Technology

Natasha Brack

Executive Producer/Partner

Pip Smart


Andy Clarkson

Group Account Director

Grace Vizor

Head of Art

Tim McPherson

Head of Communications Planning, Media

Tim Russell

Head of Mixed Reality

Charlotte Bruton

Head of Strategic Production

Tash Johnson

Investment Director

Elizabeth Lonsdale

Investment Trader

Amanda Bodagh

Managing Director/Co-Owner

Michael Ritchie

Managing Partner

Jonny Berger

Music Director

Ramesh Sathiah

Music Supervisor/ Country Manager

Michael Szumowski


Viv Baker

Operations Director

Mary Anne Truong

Post Production Supervisor

Scott Stirling

Senior Account Manager

Raisa Mushrafi

Senior Addressable Manager

Sue Lau

Senior Brand Consultant

Dominic Burnham

Sound Design & Mixing

Abby Sie

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