The One Show
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Category
Custom Content
Annual ID
OS22_RA030M
About the Work
We created Budx Records, a disc record made to congregate independent artists and hack the music industry in order to find a way to ensure that many, many people are aware of their music.
We created the 30 "Singles.
The big records have all the music on the radio, but not the 30 "radio spots" open for anybody.
The big records have the top 10, top 100, top 1000, but they can not block artists in the 30 "spots for premium users." And in Colombia, 92% of users are not premium. Until now, because with our singles, we put music on the spots they had to listen to.
That is why we changed the typical 3 to 4-minute singles to a new trend of 30 "singles made to enter into those spaces that the big records are not using. This made people discover our new artists' music.
How did the work have a direct impact on the success of the brand or the growth of the business?
+8000 artists joined our Budx Records digital platform with their 30 "singles."
+8 Billion reproductions for completely new music and artist.
4 independent artists signed with us.
We created a completely free platform for music lovers that allows them to discover a huge world of new music and artists and share them with the world.
We created the 30 "Singles.
The big records have all the music on the radio, but not the 30 "radio spots" open for anybody.
The big records have the top 10, top 100, top 1000, but they can not block artists in the 30 "spots for premium users." And in Colombia, 92% of users are not premium. Until now, because with our singles, we put music on the spots they had to listen to.
That is why we changed the typical 3 to 4-minute singles to a new trend of 30 "singles made to enter into those spaces that the big records are not using. This made people discover our new artists' music.
How did the work have a direct impact on the success of the brand or the growth of the business?
+8000 artists joined our Budx Records digital platform with their 30 "singles."
+8 Billion reproductions for completely new music and artist.
4 independent artists signed with us.
We created a completely free platform for music lovers that allows them to discover a huge world of new music and artists and share them with the world.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Colombia / Bogotá
Chief Creative Officer
Mauricio Sarmiento
Creative Director
Sebastián Mojica
Executive Creative Director
Andrés Restrepo "Lama"
Juan Romero "Tiko"
Pablo Acosta
Graphic Designer
Carolina Bernal
Stefanía Mera
Account Director
Laura Carrillo
Account Executive
Laura Omaña
Sergio Bula
Brand Manager
Daniela Santos
María Camila Bernal
Pilar Bermúdez
Santiago Mendoza
Senior Art Director
Lina Herrera
Audio Production Director
Camilo Lucena
Brand Director
Diego Pomareda
CEO
Olga Lucía Villegas
Company
Merlin
Content Manager
Juanita León
General Account Director
Ana Sanchez
Marketing VP
Thor Borresen
Motion Graphic
Juan Garcia
Planning Director
Alejandro Mora
PR
Dattis
Production Director
Paula Dominguez
Ricardo Ayala
Publicis Groupe Regional Chairman
Fernando Bellotti
Talent Manager
Catalina Roa
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