The One Show
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Category
Craft / Writing - Single
Annual ID
OS22_RA038M
About the Work
The Lufthansa FlyNet Radio spot: A minute-by-minute time protocol gradually describes the escalating events that resulted from the smart home heating being accidentally set to 62° Celsius.
However, Susan doesn't notice anything at 30.000 feet above the ground. Only after switching on her phone after landing. Sadly, by that time her cats have already shed their fur for a long time and the police stormed her apartment only to find lots of popcorn instead of the expected cannabis plantation.
Brief
Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?
Solution
A radio spot that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.
Cultural Context
The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.
However, Susan doesn't notice anything at 30.000 feet above the ground. Only after switching on her phone after landing. Sadly, by that time her cats have already shed their fur for a long time and the police stormed her apartment only to find lots of popcorn instead of the expected cannabis plantation.
Brief
Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?
Solution
A radio spot that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.
Cultural Context
The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Kolle Rebbe / Hamburg
Client / Brand
Deutsche Lufthansa / Frankfurt/Main
Copywriter
Max Wort
Sebastian Haus
Audio Production
Studio Funk / Hamburg
Director, Audio Engineer, Editor
Torsten Hennings
Head of Advertising & Mediamanagement
Claudia Dreismann
Head of Marketing
Benita Struve
Managing Director Creation, Director, Copywriter
Fabian Frese
Speaker
Vanida Karun
Henry Sergeant
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