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2022 One Show - Radio & Audio

The Unfiltered History Tour

Agency Dentsu Webchutney / Bengaluru

Client VICE World News

Category

Craft / Casting

Annual ID

OS22_RA045M

About the Work

The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts. The British Museum’s one-sided, imperialist narrative could only be tackled with authenticity. So, expert voices from 10 countries - Jamaica, Easter Island, Egypt, Greece, Nigeria, Ghana, Iraq, India, China and Australia - were brought on to fill the gaps in the lopsided mainstream narrative. From Egyptologists, to the seventh descendant of the Gweagal Shield - 10 experts and underrepresented colonial voices, play tour guide in narrating the true histories of artefacts from their homelands. Within its first month, personalities like Shashi Tharoor, Marc Fennell championed the campaign. On TikTok, users created videos of the tour generating 1.3 million earned views. The campaign was covered by major competitors, including The Guardian, BBC and Hyperallergic. This would enable us to gather traction across a global youth audience, including the 10 home countries these artefacts belonged to. Our objective was to cast underrepresented people in a way that starts the fire around the campaign as a fusion of art, technology, and audacity to rewrite history. A project clearly greater than the sum of its parts. Publications that catered to a wide field - ranging from tech, political history, art history, design and culture were shortlisted to amplify the key message - unfilter a side of history never taught before in textbooks or anywhere else.

2022 Awards

Total Points: 3

Merit

Credits

Digital Agency

Dentsu Webchutney / Bengaluru

Art Director

Karthik Nambiar

Chief Creative Officer

Fred Levron
Pg Aditya

Executive Creative Director

Ashwin Palkar

Associate Creative Director

Geetika Sood

Senior Copywriter

Meghna Yesudas

3D Modelling & Sculpting

Prashant Bhikadia
Shanel Moraes

Associate Art Director

Manasi Sheth
Vaishakh Kolaprath

Associate Group Head - Video & Mixed Reality

Gerson Pearson

CEO

Gautam Reghunath

Chief Innovative Officer

Gurbaksh Singh

Copy Supervisor

Farishte Irani

Creative Strategist & Manager

Ananya Rao

Director - Launch Promo Film

Ronak Chugh

Executive Editor

Zing Tsjeng

Field Researcher

Emi Eleode

Filter Developer

Kalpit Dwivedi

Freelancer - Illustration

Sachin Ghanekar

Group Account Director

Karishma Changroth

Group Head

Kushal Lalvani

Group Head - Art

Tanya Paul

Group Head - Video

Niranjan Raghu

Manager - Business and Growth

Swarnpreet Kaur Tuli

Managing Partner

Harsh Shah

Music Designer - Launch Promo Film

Sameer Rahat

Producer - Podcast

Jesse Lawson

Research Consultant

Shaleen Wadhwani

Researcher - Podcast

Marthe Van Der Wolf

Senior Account Manager

Anjali Thomas

Senior Director - Production

Rakesh Bairwa

Senior Director, Audience & Content Strategy

John Montoya

Senior Group Head

Stuti Sudha

Senior Group Head - Motion Graphics

Manish Joseph

Senior Lead Developer

Rahul Sharma

Senior Video Editor and Animator

Vignesh Praveen

Senior Visualizer

Shreya Arora

Senior VP - Account Management

Priyanka Borah

Sound Designer - Launch Promo Film

Ateesh Chattopadhyay

Vice President - Strategy

Ishtaarth Dalmia

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