The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Sustainable Development Goals Pencil

Pinatex

Agency L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Client Dole Sunshine Company + Ananas Anam

Category

Sustainable Development Goals

Annual ID

OS22_SD001D

About the Work

According to the United Nations Industrial Development Organization Next to the oil industry, leather is one of the most polluting production sectors in the world. Could the green answer to leather be found on pineapple leaves? Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change. Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex® A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste. Over 200 brands in more than 80 countries are now using Piñatex® to become more sustainable. Including Hugo Boss, H&M and Nike who use Piñatex® to create their happy pineapple sneakers. Piñatex® is part of Dole's ongoing efforts to achieve zero waste from its farms by 2025. By upcycling waste, we are creating change beyond the food industry, giving fashion brands a true green answer to leather.

2022 Awards

Total Points: 90

SDG Pencil

Credits

Agency

L&C / New York

PR / Marketing Agency

Peppercomm / New York

Client / Brand

Dole Sunshine Company / Singapore
Ananas Anam / London

Production Company

Suitcase Productions / New York

Music / Sound Production Company

Agosto / Lima

Chief Creative Officer

Gian Carlo Lanfranco
Rolando Cordova

Composer

Charly Garcia

Director

Camden Elizabeth

Executive Producer

Camden Elizabeth

Music Supervisor

Claudia Incio

Senior Vice President

Melissa Vigue

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