The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Sustainable Development Goals Pencil

WATERLIGHT

Agency Wunderman Thompson / Bogota

Client E-DINA ENERGY

Category

Sustainable Development Goals

Annual ID

OS22_SD002D

About the Work

WaterLight, is a device that provides 45 days of light using only salt-water. This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to fresh water mixed with salt and even – in emergency situations – urine. The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots. WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use. In creating this forward-facing technology, E-Dina Colombia looked to the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombian-Venezuela border. Although access to electricity is limited, the arid desert terrain is surrounded by the most powerful battery in the world: the sea. With the help of WaterLight, the Wayúu will transform an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world. With the help of WaterLight, the Wayúu transformed an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world.

2022 Awards

Total Points: 90

SDG Pencil

Credits

Agency

Wunderman Thompson / Bogotá

Animator

Nicolás Arevalo

Director

Santiago Forteza

Director of Photography

Adrián Nogueira

Executive Creative Director

Diego Rodríguez
Pipe Ruiz Pineda

Executive Producer

Mathias Esmoris

Social Media Manager

Andrés Peña

Sound Designer

Ángela Blanco

User Experience Designer

Paula Lozano

Account Director

Natalia Grecco A

Account Executive

Alejandra Duarte

Chief Executive Officer

Julián A. Mercado

Project Manager

Luisa Páez

Industrial Designer & 3D Artist

Miguel Mojica

Music

Diego Caceres

PR Director

Jessica Hartley

UX Director

Ricardo Arévalo

Web Developer

Hector Andrés Suárez

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