The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Social Media

hello literally everyone

Agency Twitter / San Francisco

Client Twitter


Social Post / Real-time Response

Annual ID


About the Work

When Facebook Inc went down on October 4, Twitter lit up. Everyone rushed to the bird app to hang out so we dropped a Tweet from @Twitter that became a thread for the ages. By the end of the day, the Tweet became the 2nd most liked Tweet of 2021, globally, and was featured on Good Morning America, the Late Show, and the cover of the New York Times.

2022 Awards

Total Points: 9


Internal / In-House Agency

Twitter / San Francisco

Chief Marketing Officer

Leslie Berland

Awards Producer

Dan Rodriguez
Charles Childers
Bryan Rodgers

Global Head of Social Marketing

Alphonzo Terrell

Head of Social Editorial & Voice

Ashley Tyra

Head of Social Marketing & Activations

Bianca Posterli

Head of Social Operations & Intelligence

Ericka Kurtz

Social Convo Lead

Gissel Alvarez
Heather Zons
Kimberly Cadavid
Natalina Lopez
Juna Chen
Tina Gurnaney

Social Editorial Lead

Shiraz Siddiqui
Samuel Stryker
Giuliana Allegrotti

Social Marketing Lead

Adena Jones
Alastair Flower
Ernest Wilkins

Social Operations Lead

Carolyn Nguyen
Nicole Jacobs

Sr Social Convo Lead

Rena Levin

Sr Social Marketing Lead

Amy Jones
Yosub Kim

Vice President, Global Brand & Consumer Marketing

Beverly Jackson

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