The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Post / Real-time Response
Annual ID
OS22_SM024B
About the Work
When Facebook Inc went down on October 4, Twitter lit up. Everyone rushed to the bird app to hang out so we dropped a Tweet from @Twitter that became a thread for the ages.
By the end of the day, the Tweet became the 2nd most liked Tweet of 2021, globally, and was featured on Good Morning America, the Late Show, and the cover of the New York Times.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Internal / In-House Agency
Twitter / San Francisco
Chief Marketing Officer
Leslie Berland
Awards Producer
Dan Rodriguez
Charles Childers
Bryan Rodgers
Global Head of Social Marketing
Alphonzo Terrell
Head of Social Editorial & Voice
Ashley Tyra
Head of Social Marketing & Activations
Bianca Posterli
Head of Social Operations & Intelligence
Ericka Kurtz
Social Convo Lead
Gissel Alvarez
Heather Zons
Kimberly Cadavid
Natalina Lopez
Juna Chen
Tina Gurnaney
Social Editorial Lead
Shiraz Siddiqui
Samuel Stryker
Giuliana Allegrotti
Social Marketing Lead
Adena Jones
Alastair Flower
Ernest Wilkins
Social Operations Lead
Carolyn Nguyen
Nicole Jacobs
Sr Social Convo Lead
Rena Levin
Sr Social Marketing Lead
Amy Jones
Yosub Kim
Vice President, Global Brand & Consumer Marketing
Beverly Jackson
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