The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Active Engagement / Call to Action
Annual ID
OS22_SM028B
About the Work
For decades, people have been asking why hot dog buns come in packs of 8 when wieners come in packs of 10.
As the condiment that’s been uniting hot dogs together for over 150 years, we decided enough is enough.
The cause garnered thousands of signatures on a change.org petition, and lobbied bun and wiener companies to end this packaging mismatch once and for all.
Our solution? We rallied bun and wiener companies to join the movement and create their own evenly matched packaging. Thanks to all the hot dog lovers in North America, we were able to change the course of hot dog history for the better. 10 wieners. 10 buns. Finally.
As the condiment that’s been uniting hot dogs together for over 150 years, we decided enough is enough.
The cause garnered thousands of signatures on a change.org petition, and lobbied bun and wiener companies to end this packaging mismatch once and for all.
Our solution? We rallied bun and wiener companies to join the movement and create their own evenly matched packaging. Thanks to all the hot dog lovers in North America, we were able to change the course of hot dog history for the better. 10 wieners. 10 buns. Finally.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Rethink
PR / Marketing Agency
The Colony Project
Client / Brand
Kraft Heinz
Production Company
PrintPro Services
Music / Sound Production Company
Grayson Matthews
Media Agency
Carat
Art Director
Zachary Bautista
Danielle Zablocki
Copywriter
Geoff Baillie
London Choi
Chief Creative Officer
Aaron Starkman
Creative Director
Joel Holtby
Natasha Michalowska
Designer
Tulio Pinto
Editor
Tyler Erdelac
Executive Creative Director
Mike Dubrick
Photographer
Rob Fiocca
Producer
Alex Butt
Aj Merrick
Jenna Fullerton
Strategist
Julian Morgan
Sean McDonald
Account Director
Kai De Bruyn Kops
Associate Creative Director
Zachary Bautista
Engineer
Brian Bernard
Account Manager
Allie Kennedy
Associate Director, Brand Building & Innovation
Daniel Gotlib
Community Management
The Kitchen
Group Account Director
Amy Greenspoon
Senior Associate Brand Manager
Carlos Vidanes
VFX / Colour Artist
Emmett Maloney
VP, Brand & Innovation
Nina Patel
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