The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Channel / Single Platform
Annual ID
OS22_SM042M
About the Work
Although Lebanese women are empowered, educated, and fit to run for political office and make a difference, they have almost never played an intrinsic role in any political and national peace-building dialogues, and have continuously been marginalized and dismissed when it comes to state-level decision making.
Worse, the political establishment has been perpetuating the status quo through a traditional election process allowing traditional male political figures to remain in power for years while women were| “allowed” to lead on secondary positions only.
Within this context, and in light of the upcoming parliamentary elections, preceding the election of a new president in Lebanon, UN Women wanted to shed light on this to change the narrative and reject timeworn gender stereotypes deeming women unfit to occupy KEY political roles.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / Beirut
Chief Creative Officer
Malek Ghorayeb
Creative Director
Rana Khoury
Executive Creative Director
Natasha Maasri
Associate Creative Director
Grace Kassab
Managing Director
Nada Abi Saleh
Senior Art Director
Carl Kaed
Communication Executive
Rand Weld Ali
Communications Manager
Razan Mneimneh
Communications Supervisor
Farah El Beaini
Content Manager
Hadi Afif
Digital & Social media director
Orson Baz
Junior Art Director
Salma Bou Matar
Multimedia Designer
Nancy Haddad
PR Executive
Maia Sahyoun
Senior Desktop Publisher
Nay Baz
Senior Multimedia Designer
Nathalie Abi Hanna
Studio Manager
Rana Bizri
Related Awards
