The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Social Media


Agency Leo Burnett / Beirut

Client UN Women Lebanon


Social Channel / Single Platform

Annual ID


About the Work

Although Lebanese women are empowered, educated, and fit to run for political office and make a difference, they have almost never played an intrinsic role in any political and national peace-building dialogues, and have continuously been marginalized and dismissed when it comes to state-level decision making. Worse, the political establishment has been perpetuating the status quo through a traditional election process allowing traditional male political figures to remain in power for years while women were| “allowed” to lead on secondary positions only. Within this context, and in light of the upcoming parliamentary elections, preceding the election of a new president in Lebanon, UN Women wanted to shed light on this to change the narrative and reject timeworn gender stereotypes deeming women unfit to occupy KEY political roles.

2022 Awards

Total Points: 3




Leo Burnett / Beirut

Chief Creative Officer

Malek Ghorayeb

Creative Director

Rana Khoury

Executive Creative Director

Natasha Maasri

Associate Creative Director

Grace Kassab

Managing Director

Nada Abi Saleh

Senior Art Director

Carl Kaed

Communication Executive

Rand Weld Ali

Communications Manager

Razan Mneimneh

Communications Supervisor

Farah El Beaini

Content Manager

Hadi Afif

Digital & Social media director

Orson Baz

Junior Art Director

Salma Bou Matar

Multimedia Designer

Nancy Haddad

PR Executive

Maia Sahyoun

Senior Desktop Publisher

Nay Baz

Senior Multimedia Designer

Nathalie Abi Hanna

Studio Manager

Rana Bizri

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