The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Social Media

Doritos Duet Roulette

Agency R/GA / California + OMD / New York + ProPac / Plano

Client Frito-Lay


Social Channel / Single Platform

Annual ID


About the Work

Doritos Roulette is a special version of Doritos nacho chips, whereby one in every five chips is extremely spicy. Originally launched in 2015, the chips finally returned six years later, in epic fashion, with a gamified TikTok challenge leveraging the popular duet feature on the platform. Similar to Russian Roulette, TikTok’ers went back and forth, eating chips until someone got the hot one first. Igniting over 10 Billion interactions with the brand, along with a lot of mouths. Causing the chips to sell out in just days, reselling on eBay for 10x the original price!

2022 Awards

Total Points: 3




R/GA / California

PR / Marketing Agency

ProPac / Plano

Media Distribution Company

OMD / New York


Kate Sheehan

Chief Creative Officer

Tiffany Rolfe

Creative Director

Andre La Masurier
Bernice Chao

Executive Creative Director

Daniel Barak
Marcel Yunes
Rick Williams

Account Director

Ashton Mitchell

Account Executive

Dana Szul
Devin Fincher

Account Manager

Tessa Baker

Brand Partnerships Manager

Olivia Robin

Director, Commercial Strategy

Alina Clark

Group Account Director

Paul Syzmanski

Group Strategy Director

Casey Samuels


Austin Kevelson

Marketing Lead

Ermista Grabocka

Senior Director of Marketing

Stephen Salazar

Team Lead, Media & Entertainment

Edvin Dapcevic

VP, Managing Director, Client Services

Chad Wilson

Related Awards





Follow Us