The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Influencer Marketing / Multi-Channel
Annual ID
OS22_SM086M
About the Work
During a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. We suggested to Jonathan Bertin, a member of the programme, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back.
After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan.
This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life.
After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan.
This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Isobar France / Paris
Client / Brand
Flying Blue / Paris
Art Director
Allan Huon
Copywriter
Damien Lebreuilly
Chief Creative Officer
Fred Levron
Group Creative Director
Thibaud Le Juge De Segrais
Motion Designer
Emilie Basset
Producer
Anthony Raton
Chief Stategy Officer
Benoit Bertrand
Deputy managing director
Michel Kowalski
Director Marketing Communication, Customer Loyalty
Magali Mayanda
Head of Data & Content Strategy
Naima Kissane
Managing director
Cecile Bitoun
Project director
Christelle Picard
Related Awards
