The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Social Media

P25 Music

Agency MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

Client The Pokémon Company International
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Annual ID

OS22_SM088M

About the Work

Pokémon has a loyal fan base but wanted to grow the fandom with the masses. So to celebrate the brand’s 25th anniversary, Pokémon partnered with another 25-year-old force of pop culture, Post Malone, the most streamed artist globally, to record a cover of a 25-year-old hit song, mixed with Pokémon sound effects. For the music video of this unexpected collab, we created a stunning virtual concert experience featuring a motion-capture version of the artist and some of the most popular Pokémon.

2022 Awards

Total Points: 3

Merit

View Jury

Credits

Agency

MediaCom Creative Systems / New York

Production Company

Media.Monks / New York
Partizan / New York
UMG FOR BRANDS / Santa Monica

Music / Sound Production Company

JSM Music / New York

Art Director

Emiliano Zapata

Copywriter

Marcelo Dzialoszynski

Chief Creative Officer

Benjamin Vendramin

Creative Director

Beryl Chung

Director

Jason Zada

Executive Producer

Jessica Norton

Account Executive

William Rayfield

Senior Producer

Chris Devirgilis

Account Manager

Andrea Gutowski

Assistant Media Planner

Vickie Song

Associate Director Branded Content Production

Lauren Choinski

Associate Director Social Insights

Larissa Kluchman

Brand Partnership Director

Amanda Downing Berkus

Brand Partnerships Manager

Marshall Jay

Chief Strategy Officer

Anush Prabhu

Consumer Marketing Manager

Irene Chan
Maddy Breskin

Creative Services Director

Allen Ashworth

Digital Strategy Director

Matthew Chylak

EVP Brand Partnerships, Republic Records

Kerri Mackar

Founder

Wesley ter Haar

GM, Brand Partnerships

Lj Gutierrez

Head of Entertainment

Lindsey O'Neil

Illustration Director

Edouard Relou

Lead VFX

Elena Shaimanova

Manager Social Media Program Strategy

Austin Berg

Manager, Digital Investment

Rick Koetter

Manager, Digital Marketing

Jen Rohr

Managing Partner

Seow Leng Porter

Managing Partner, Head of Social

Jeff Semones

Operations

Robby Rigano

Partner

Beverly Rivera
Naomi Hall

President

Kenji Okubo

Senior 3D Artist

Ivo Diependaal

Senior Character Animator

Gürkan Yilmaz

Senior Digital Strategy Manager

Diane Tamulavage

Senior Manager Insights & Strategy

Rafael Ramirez

Senior VFX Supervisor

Michael Visser

Social Media Associate

Marissaan Rizzitello

Sr. Director, Consumer Marketing

J.c. Smith

Sr. Manager Product Marketing

Chuck Blevens

Sr. Manager, Consumer Marketing & PR-

Daniel Benkwitt

SVP Growth

Tim Dillon

SVP Head of Strategic Marketing & Partnerships

Naomi McMahon

VP Brand Partnerships

Bridget Ferris

VP Marketing

Colin Palmer

VP, Element PR

Michael Kutach

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