The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Influencer Marketing / Multi-Channel
Annual ID
OS22_SM090M
About the Work
In 2021, underserved communities were either skeptical of the vaccine or couldn’t afford the transportation and time off work to get it.
So, Uber donated 10 million free rides to vaccination sites, launching an integrated campaign to inform people and educate them about the vaccine itself.
But, to vaccinate the block, we needed people from the block. Trusted messengers who came from these very communities… doctors, local personalities and community advocates - using a social media content series to establish trust and credibility, delivering 2 million free rides in the first month, while prompting President Biden and Lyft to join us.
So, Uber donated 10 million free rides to vaccination sites, launching an integrated campaign to inform people and educate them about the vaccine itself.
But, to vaccinate the block, we needed people from the block. Trusted messengers who came from these very communities… doctors, local personalities and community advocates - using a social media content series to establish trust and credibility, delivering 2 million free rides in the first month, while prompting President Biden and Lyft to join us.
2022 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / New York
Art Director
Courtney Fay
Copywriter
Kate Ross
Chief Creative Officer
Tiffany Rolfe
Creative Director
Corey Thorn
Gavin Guidry
Jj Lim
Rowan Mansfield
Director
Tyler Mitchell
Director of Photography
Ryan Marie Helfant
Editor
Ben McCambridge
Executive Creative Director
Chapin Clark
Shannon Washington
Executive Producer
Alex Needles
Arrow Kruse
Sarah Phillips
Steve Intrabartola
Strategist
Sarah Yellen
Account Director
Becca Teach
Colorist
Alex Bickel
Design Director
Pawel Rockiki
Associate Director, Connections
Emily Arnold
Director, Content
Chris Detoy
Director, Content Production
Erica Jensen
Senior Manager, Business Affairs
Natalie Roback
Talent
Spike Lee
Vice President
Candice Marks
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