The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Social Media

Warzone in Paradise

Agency 72andSunny / Los Angeles

Client Activision Blizzard / Call of Duty


Craft / Use of Visuals

Annual ID


About the Work

Half of all adults under the age of 40 follow at least one travel influencer on social media. So for the launch of Warzone Pacific, Call of Duty’s battle royale game, we sent twelve of the biggest travel influencers in the world to the most exotic location of them all, Caldera. The fictitious paradise island, accessible only in our game. We started by assembling a squad of hand-selected travel influencers and asked for never-before-posted footage of them in a tropical location. We then Warzone-ified their clip with super intense and incredibly unexpected visual effects that mimicked real Warzone gameplay. Our influencers then dropped their post during the week of the game’s launch and geotagged the island. We followed that up by sending athletes and even a few celebrities to the island, immediately turning @Caldera into the new “IT” destination on Instagram.

2022 Awards

Total Points: 3




72andSunny / Los Angeles

Music / Sound Production Company


Post Production Company

Blacksmith / New York

Chief Creative Officer

Matt Murphy
Pelle Sjoenell

Chief Marketing Officer

Fernando Machado

Creative Director

Paul Roberts
Ted Kapusta

Executive Creative Director

Zach Hilder

Executive Producer

James Wells
Perry Tate

Sound Designer

Sloan Alexander

Strategy Director

Eddie Moraga

Brand Director

William Nader

Communications Strategy Director

Thomas Steiner

Director of Production

Kate Morrison

Director, Consumer Marketing

David Cushman

Executive Strategy Director

Bryan Smith

Lead Artist

Iwan Zwarts

Manager, Consumer Marketing

Kellen Laker

Senior Brand Manager

Annie King

Senior Director, Head of Digital

Matt Gilhooley

Senior Marketing Manager, Digital

Brian Shanahan

Social Engagement Marketing Manager

Grace Dustin

VP, Head of Marketing

Tyler Bahl

VP, Senior Director, Marketing

Carolyn Wang

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