The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Use of Visuals
Annual ID
OS22_SM092M
About the Work
Half of all adults under the age of 40 follow at least one travel influencer on social media. So for the launch of Warzone Pacific, Call of Duty’s battle royale game, we sent twelve of the biggest travel influencers in the world to the most exotic location of them all, Caldera. The fictitious paradise island, accessible only in our game.
We started by assembling a squad of hand-selected travel influencers and asked for never-before-posted footage of them in a tropical location. We then Warzone-ified their clip with super intense and incredibly unexpected visual effects that mimicked real Warzone gameplay. Our influencers then dropped their post during the week of the game’s launch and geotagged the island. We followed that up by sending athletes and even a few celebrities to the island, immediately turning @Caldera into the new “IT” destination on Instagram.
2022 Awards
Total Points: 3
Merit
Credits
Agency
72andSunny / Los Angeles
Music / Sound Production Company
Human
Post Production Company
Blacksmith / New York
Chief Creative Officer
Matt Murphy
Pelle Sjoenell
Chief Marketing Officer
Fernando Machado
Creative Director
Paul Roberts
Ted Kapusta
Executive Creative Director
Zach Hilder
Executive Producer
James Wells
Perry Tate
Sound Designer
Sloan Alexander
Strategy Director
Eddie Moraga
Brand Director
William Nader
Communications Strategy Director
Thomas Steiner
Director of Production
Kate Morrison
Director, Consumer Marketing
David Cushman
Executive Strategy Director
Bryan Smith
Lead Artist
Iwan Zwarts
Manager, Consumer Marketing
Kellen Laker
Senior Brand Manager
Annie King
Senior Director, Head of Digital
Matt Gilhooley
Senior Marketing Manager, Digital
Brian Shanahan
Social Engagement Marketing Manager
Grace Dustin
VP, Head of Marketing
Tyler Bahl
VP, Senior Director, Marketing
Carolyn Wang
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