The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Use of Visuals
Annual ID
OS22_SM094M
About the Work
For the launch of the @appletvplus Instagram handle, the goal was to find a way for the brand to show up on social that allowed people to see the unique level of craft, creativity and originality that defines Apple Original content.
So for the first 6 months of our in-feed presence, we avoided single in-feed posts completely.
Instead, we created a carousel-based Apple Original digital zine.
Within each issue we shared exclusive content and perspectives related to our titles from the creators themselves. More than just sneak peeks, followers would find behind-the-scenes content straight from the set as well as interviews and thoughts from actors, directors, stylists and prop masters.
Each issue, defined with its own unique cover and theme was created in collaboration with artists and designers, creating a look and feel worthy of an Apple Original.
So for the first 6 months of our in-feed presence, we avoided single in-feed posts completely.
Instead, we created a carousel-based Apple Original digital zine.
Within each issue we shared exclusive content and perspectives related to our titles from the creators themselves. More than just sneak peeks, followers would find behind-the-scenes content straight from the set as well as interviews and thoughts from actors, directors, stylists and prop masters.
Each issue, defined with its own unique cover and theme was created in collaboration with artists and designers, creating a look and feel worthy of an Apple Original.
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Internal / In-House Agency
Apple TV+ / Los Angeles
Media Distribution Company
OMD / Los Angeles
Art Director
Cam Tribe
Copywriter
Duane Harris
Creative Director
Nick Ciffone
Executive Creative Director
Jd Jurentkfuff
Account Director
Celeste Roque
Head of Design
James Taylor
Associate Director of Art Production
Sara Clark
Junior Art Producer
Madi Nauta
Social Art Director
Joaquin Sabarots
Social Copywriter
Daniel Palau
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