The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Open Spaces

Agency Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Client Burberry


Online Films & Video / Long Form - Single

Annual ID


About the Work

‘Burberry Open Spaces’ which is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations. A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment is freedom’. As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. A spirit of duality – blurring the lines between reality and fantasy.

2022 Awards

Total Points: 45


Production Company

Riff Raff Films / London

Music / Sound Production Company

750mph / London

Post Production Company

MPC / London
Final Cut

Art Director

Al Watts

Chief Creative Officer

Riccardo Tisci



Director of Photography

Justin Brown


Joe Guest

Executive Producer

Matthew Fone


Cathy Hood

Product Manager

Laura Duffy

Sound Designer

Sam Ashwell

Casting Director

Kharmel Cochrane

Makeup Artist

Gemma Smith-Edhouse

Senior Producer

Asha Joneja


Ana Steiner

1st Assistant Director

Benji Edwards

2nd Creative Director

Alex Lovejoy

Assistant Art Director

Harry Brady
Louis Gabriel




Emiliano Serantoni

Director of Styling

James Campbell


Craig Davis

Hair Stylist

Hiroshi Matshushita

Junior Stylist

Thomas Ramshaw

Lead Producer

Will Preston-George


Carl Fairall

Post Producer

Ryan Hancocks

Production Assistant

Laura Heilanen
Michelle Cheung
Geneva Stalker

Production Co-ordinator

Katie Wright

Styling Assistant

Amy Louise Ryall
Devonute Williams-Dyer
Donnika Andersonn


Ben Loader
Charlotte Samaroo
Joshua James Smith
Xiaoyi Lui

VP Creative Officer

Rachel Crowther

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