The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI001G
About the Work
‘Burberry Open Spaces’ which is a journey through the
freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new
realities, we break boundaries and we find the freedom to go beyond limitations.
A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas
Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors
and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that
continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment
is freedom’.
As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens.
For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to
bring the story to life. It features four bold individuals who have the power to explore and
discover, as they take us on a journey set amongst the natural beauty of the British countryside. A
spirit of duality – blurring the lines between reality and fantasy.
freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new
realities, we break boundaries and we find the freedom to go beyond limitations.
A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas
Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors
and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that
continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment
is freedom’.
As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens.
For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to
bring the story to life. It features four bold individuals who have the power to explore and
discover, as they take us on a journey set amongst the natural beauty of the British countryside. A
spirit of duality – blurring the lines between reality and fantasy.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Production Company
Riff Raff Films / London
Music / Sound Production Company
750mph / London
Post Production Company
MPC / London
Final Cut
Art Director
Al Watts
Chief Creative Officer
Riccardo Tisci
Director
Megaforce
Director of Photography
Justin Brown
Editor
Joe Guest
Executive Producer
Matthew Fone
Producer
Cathy Hood
Product Manager
Laura Duffy
Sound Designer
Sam Ashwell
Casting Director
Kharmel Cochrane
Makeup Artist
Gemma Smith-Edhouse
Senior Producer
Asha Joneja
Stylist
Ana Steiner
1st Assistant Director
Benji Edwards
2nd Creative Director
Alex Lovejoy
Assistant Art Director
Harry Brady
Louis Gabriel
Choreographer
(la)horde
Colourist
Emiliano Serantoni
Director of Styling
James Campbell
Gaffer
Craig Davis
Hair Stylist
Hiroshi Matshushita
Junior Stylist
Thomas Ramshaw
Lead Producer
Will Preston-George
Locations
Carl Fairall
Post Producer
Ryan Hancocks
Production Assistant
Laura Heilanen
Michelle Cheung
Geneva Stalker
Production Co-ordinator
Katie Wright
Styling Assistant
Amy Louise Ryall
Devonute Williams-Dyer
Donnika Andersonn
Talent
Ben Loader
Charlotte Samaroo
Joshua James Smith
Xiaoyi Lui
VP Creative Officer
Rachel Crowther
Related Awards
