The One Show
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Category
Experiential Radio & Audio
Annual ID
OS22_RA001G
About the Work
The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised marginalized. These marginalised narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of Imperial narrative..
The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.
The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Digital Agency
Dentsu Creative / Bengaluru
Art Director
Karthik Nambiar
Chief Creative Officer
Fred Levron
Pg Aditya
Creative Director
Aabhaas Shreshtha
Amey Chodankar
Binaifer Dulani
Executive Creative Director
Ashwin Palkar
Associate Creative Director
Geetika Sood
Senior Copywriter
Meghna Yesudas
3D Modelling & Sculpting
Prashant Bhikadia
Shanel Moraes
Associate Art Director
Manasi Sheth
Vaishakh Kolaprath
Associate Group Head - Video & Mixed Reality
Gerson Pearson
CEO
Gautam Reghunath
Chief Innovative Officer
Gurbaksh Singh
Copy Supervisor
Farishte Irani
Creative Strategist & Manager
Ananya Rao
Director - Launch Promo Film
Ronak Chugh
Executive Editor
Zing Tsjeng
Field Researcher
Emi Eleode
Filter Developer
Kalpit Dwivedi
Freelancer - Illustration
Sachin Ghanekar
Group Account Director
Karishma Changroth
Group Head
Kushal Lalvani
Group Head - Art
Tanya Paul
Group Head - Video
Niranjan Raghu
Manager - Business & Growth
Swarnpreet Kaur Tuli
Managing Partner
Harsh Shah
Music Designer - Launch Promo Film
Sameer Rahat
Producer - Podcast
Jesse Lawson
Research Consultant
Shaleen Wadhwani
Researcher - Podcast
Marthe Van Der Wolf
Senior Account Manager
Anjali Thomas
Senior Director - Production
Rakesh Bairwa
Senior Director, Audience & Content Strategy
John Montoya
Senior Group Head
Stuti Sudha
Senior Group Head - Motion Graphics
Manish Joseph
Senior Lead Developer
Rahul Sharma
Senior Video Editor & Animator
Vignesh Praveen
Senior Visualizer
Shreya Arora
Senior VP - Account Management
Priyanka Borah
Sound Designer - Launch Promo Film
Ateesh Chattopadhyay
Vice President - Strategy
Ishtaarth Dalmia
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