The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Fearless Girl

Agency McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

Client State Street Global Advisors


Ambient Media / Experiential & Installations

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



McCann New York / New York

Design Firm

Visbal Sculpture, Inc / Delaware

Production Company

Traction Creative / New York

Art Director

Lizzie Wilson


Tali Gumbiner

Chief Marketing Officer

Stephen Tisdalle

Creative Director

Dov Zmood
Vince Lim

Social Media Manager

Gemma Craven

Agency Producer

Nathy Aviram
Christine Lane
Deb Archambault

Content Strategist

David Broad

Music / Sound

Eric Johnson
Dan Gross

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