The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Responsive Environments

The Last Shot

Agency AKQA / San Francisco + LOS YORK / Los Angeles

Client Jordan Brand


Consumer - Immersive / Exhibitions

Annual ID


2016 Awards

Total Points: 25

Gold Pencil


Digital Agency

AKQA / San Francisco

Production Company

LOS YORK / Los Angeles
Echolab / Dublin

Creative Director

Dwayne Koh
Eamonn Dixon

Executive Creative Director

Stephen Clements

Sound Designer

Gavin Little

Creative Team

Daniel Grech
Dave Knoph
Will Sands
Dave Ruiz
Nicholas Mitrousis
Allison Gabrys
Jon Freshwater
Dexton DeBoree
Seth Epstein
Sean Dougherty
Martha Smith
Sean Sullivan
Nicholas Thomas
Scott Ludden
David Lanzenberg
Angela Ko


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