The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

IBM Bagatronics

Agency Ogilvy & Mather / New York

Client IBM


Integrated Branding Campaign / Integrated Branding

Annual ID


2003 Awards

Total Points: 5



Production Company

Pytka Productions

Agency Producer

Lee Weiss
Pamela Shulman


Joe Pytka

Creative Director

Chris Wall
Tom Bagot
Jeff Curry
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