The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Immortal

Agency Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto

Client Royal Ontario Museum

Category

Craft / Art Direction

Annual ID

OS23_BE009G

About the Work

Are museums relevant? Are they remnants of colonialism? Are they rooted in the past? The Royal Ontario Museum (ROM), with one of the largest museum collections and curation teams in the world, was falling victim to shifting social perceptions. The reality is that museums do play a critical role in this era of the war on truth. They are a record of our humanity – from the beautiful to the abhorrent. Museums tell the story of our collective journey so that we can learn from our past, make sense of our present and shape our shared future. This underlying insight gave birth to our new platform, ROM Immortal: We live on in what we leave behind, which came to life in a cinematic masterpiece directed by the ever-talented Canadian Director, Mark Zibert. Immortal takes place in an oceanic setting, the earth’s womb as a non-descript newborn floats above the ocean floor where familiar scenes from a cross section of some of humanity’s most notable moments play out below and above. From the holocaust to Trump, Banksy to Tiananmen Square, the potential of life is read aloud highlighting the possibilities of the greatness and the darkness that is possible within all of us from conception. The scenes are haunting in ambiance and played out in slow motion, as we jump through history in non-linear fashion. The result is a 6-minute ode to life, a poignant evaluation of us all and an important lesson on how critical it is to understand the impact that we all have in the marks that we leave on the world and others.

2023 Awards

Total Points: 45

Credits

Agency

Broken Heart Love Affair / Toronto

Design Firm

Leo Burnett Canada / Toronto

Client / Brand

Royal Ontario Museum / Toronto

Production Company

Scouts Honour / Toronto

Music / Sound Production Company

Rajakovic Electric / TORONTO

Post Production Company

Nimiopere Film Editorial / Toronto
Motif Studios / Cape Town
Alter Ego / Toronto
Tantrum Studio / Toronto

Media Distribution Company

OMD / Toronto

Art Director

Carlos Moreno

Copywriter

Denise Rossetto

Chief Marketing Officer

Lori Davison

Composer

Mark Rajakovic 

Director

Mark Zibert

Director of Photography

Mark Zibert
Eric Kaskens

Sound Designer

Aaron McCourt

Casting Director

Lee-Ann Hendrickse

Costume Designer

Ruy Felipe

Account Lead

Kim Le

assistant editor

Griffin Stobbs

CASTING

Kamikaze Casting / Cape Town

CG & VFX

Craig Parker

Chief Business Officer

Beverley Hammond

Chief strategy Officer

Jay Chaney

Colourist & VFX

Wade Odlum

Coordinator, Client Success

Olivia Cousineau

Creative Research

Tricia Zaremba

Cultural Consultant

Shaunoh Wilson

Director, Client Success

Carlos Game-Garcia

Head Of Design

Man Wai Wong

Indigenous Casting

Shasta Luz

Lead Artist - Prosthetics

Clinton Aiden Smith

LINE PRODUCER

Suzanne Currie

media

Christine Wilson

Production Designer

Naobie Noisette

Production Services Company

Moonlighting Films / Cape Town

Prosthetics

Cosmesis / Cape Town

SENIOR PRODUCER

Genna McAuliffe

VFX Artist

Craig Parker
Dominik Bochenski

Voiceover

Alana Bridgewater

VP, Brand & Marketing

Kathryn Brownlie

VP, Client Success

Joline Matika

VP, Communications

Sally Tindal

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