The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Immortal
Agency Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Category
Craft / Art Direction
Annual ID
OS23_BE009G
About the Work
Are museums relevant? Are they remnants of colonialism? Are they rooted in the past? The Royal Ontario Museum (ROM), with one of the largest museum collections and curation teams in the world, was falling victim to shifting social perceptions. The reality is that museums do play a critical role in this era of the war on truth. They are a record of our humanity – from the beautiful to the abhorrent. Museums tell the story of our collective journey so that we can learn from our past, make sense of our present and shape our shared future. This underlying insight gave birth to our new platform, ROM Immortal: We live on in what we leave behind, which came to life in a cinematic masterpiece directed by the ever-talented Canadian Director, Mark Zibert.
Immortal takes place in an oceanic setting, the earth’s womb as a non-descript newborn floats above the ocean floor where familiar scenes from a cross section of some of humanity’s most notable moments play out below and above. From the holocaust to Trump, Banksy to Tiananmen Square, the potential of life is read aloud highlighting the possibilities of the greatness and the darkness that is possible within all of us from conception. The scenes are haunting in ambiance and played out in slow motion, as we jump through history in non-linear fashion. The result is a 6-minute ode to life, a poignant evaluation of us all and an important lesson on how critical it is to understand the impact that we all have in the marks that we leave on the world and others.
Immortal takes place in an oceanic setting, the earth’s womb as a non-descript newborn floats above the ocean floor where familiar scenes from a cross section of some of humanity’s most notable moments play out below and above. From the holocaust to Trump, Banksy to Tiananmen Square, the potential of life is read aloud highlighting the possibilities of the greatness and the darkness that is possible within all of us from conception. The scenes are haunting in ambiance and played out in slow motion, as we jump through history in non-linear fashion. The result is a 6-minute ode to life, a poignant evaluation of us all and an important lesson on how critical it is to understand the impact that we all have in the marks that we leave on the world and others.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Broken Heart Love Affair / Toronto
Design Firm
Leo Burnett Canada / Toronto
Client / Brand
Royal Ontario Museum / Toronto
Production Company
Scouts Honour / Toronto
Music / Sound Production Company
Rajakovic Electric / TORONTO
Post Production Company
Nimiopere Film Editorial / Toronto
Motif Studios / Cape Town
Alter Ego / Toronto
Tantrum Studio / Toronto
Media Distribution Company
OMD / Toronto
Art Director
Carlos Moreno
Copywriter
Denise Rossetto
Chief Creative Officer
Carlos Moreno
Denise Rossetto
Todd Mackie
Lisa Greenberg
Chief Marketing Officer
Lori Davison
Composer
Mark Rajakovic
Director
Mark Zibert
Director of Photography
Mark Zibert
Eric Kaskens
Editor
Graham Chisholm
Executive Producer
Erica Metcalfe
Simon Dragland
Rita Popielak
Julie Axell
Jacques Bock
Hilda Pereira
Nicole Rajakovic
Shayne Brookstein
Producer
Simon Dragland
Rita Popielak
Sound Designer
Aaron McCourt
Casting Director
Lee-Ann Hendrickse
Costume Designer
Ruy Felipe
Account Lead
Kim Le
assistant editor
Griffin Stobbs
CASTING
Kamikaze Casting / Cape Town
CG & VFX
Craig Parker
Chief Business Officer
Beverley Hammond
Chief strategy Officer
Jay Chaney
Colourist & VFX
Wade Odlum
Coordinator, Client Success
Olivia Cousineau
Creative Research
Tricia Zaremba
Cultural Consultant
Shaunoh Wilson
Director, Client Success
Carlos Game-Garcia
Head Of Design
Man Wai Wong
Indigenous Casting
Shasta Luz
Lead Artist - Prosthetics
Clinton Aiden Smith
LINE PRODUCER
Suzanne Currie
media
Christine Wilson
Production Designer
Naobie Noisette
Production Services Company
Moonlighting Films / Cape Town
Prosthetics
Cosmesis / Cape Town
SENIOR PRODUCER
Genna McAuliffe
VFX Artist
Craig Parker
Dominik Bochenski
Voiceover
Alana Bridgewater
VP, Brand & Marketing
Kathryn Brownlie
VP, Client Success
Joline Matika
VP, Communications
Sally Tindal
Related Awards
