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2023 One Show - Branded Entertainment

Nike FC Presents the Footballverse

Agency Wieden+Kennedy / Portland + Nike / Beaverton

Client Nike


Long Form Video / Single

Annual ID


About the Work

This World Cup would see the best of this generation take on the best of the next generation. The question “Who is the GOAT?” was more alive than ever. It’s a question that has wasted infinite hours of football fans, athletes, sports shows, coaches, and even sports scientists. We can all debate for hours, days and years about it, we can compare stats and try to equalize them, we can have sleepless nights trying to draw parallels that won’t give us the answer. Because the truth is, the GOAT is always yet to come.

Footballverse exemplifies the belief that the future of sport has infinite potential — and encourages a new generation of footballers to prove it. Put simply, the game is never done.

By championing incredible Nike players, past and present, Footballverse also shows that every generation of athletes makes a unique footprint on the game, expands the sport, and inspires future generations to take it further.

The four-and-a-half-minute film features a dozen elite Nike athletes: Alex Morgan, Carli Lloyd, Cristiano Ronaldo, CR Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazário, Sam Kerr, Shane Kluivert and Virgil van Dijk. In addition to notable players, the film has a familiar soundtrack, “Weird Science,” by Oingo Boingo.

2023 Awards

Total Points: 21



Wieden+Kennedy / Portland

Client / Brand

NIKE / Beaverton

Production Company

Elastic / Los Angeles
Iconoclast / Los Angeles
Rock Paper Scissors / Los Angeles

Music / Sound Production Company

Walker / Los Angeles
750mph / London

Post Production Company

Harbor Picture Company / Los Angeles

Creative Director

Alex Thomas



Director of Photography

Hoyte van Hoytema

Lighting Designer

Mike Papagni

Associate Producer

Brian Corey
Jose Alvarado
Valia Dudzyana

Business Affairs Manager

Kristian Evanculla

Design Director

Jeff Han
Olga Midlenko

Head of Production

Dre Krichevsky
Orlee Tatarka

1st AD

Benji Edwards

Audio Producer

Olivia Ray

Brand Director

Holly Baker-Cliff

Brand Executive

Frank Santos

Broadcast Traffic

Joe Chaath

Color Assistant

Scarlett Thiele
Sushi Gangaraju

Color Producer

Brad Martin
Max Hadson


Andrew Hardaway

Composting Supervisor

Diego Bonora
Alejandro Villabon


James Yu

Creative Operations

Andrea Drapcho

Design Producer

Sarah Starr

Director of production

Carla Attanasio

Flame Artist

Amanda Harris


Aidan Merryman


Alexander Temirov

Global Brand Creative

Jesse Stollak

Global Brand Narrative

Andy   Whiteside
Bill Maginnis
Janine Engel

Global Creative Director

Alberto Ponte
Ryan O'Rourke

Global Director of Business Affairs

Amber Lavender

Global Managing Director, Nike

Kathryn Addo


Gabriela Ruch Salmerson

Group Media Director

Brian Goldstein
Daniel Sheniak

Group Strategy Director

Sonal Narain

Head of CG

Christian Nielsen

Integrated Traffic Coordinator

Maisie Plew


Richard Weager

Management supervisor

Paanii Annan

Managing director

Charles-Marie x Charles-Marie Anthonioz
Eve Komblum

Media Planner

Madison Sury

Media Supervisor

Alyssa Chu-Tom


Bruno Reis

On-Set VFX Assistant/Data Wrangler

Basim Kadhim

On-Set VFX Editor

phillip Calderon

On-Set VFX Producer

Standish Millennas

Owner, Managing Director

Sara Matarazzo


James Razzall

Production Assistant

Paxton Klein

Production Design

Marco Puig


Frazer Goodbody
Greg Radich


Nims Bun

Senior Art Producer Lead

Grace Tsai Petrenka

Senior Business Affairs Manager

Rylee Millerd

Senior Colorist

Emiliano Serantoni

Senior Creative

Stefan van den Boogaard
Tim Arts

Senior Executive Producer

Stephanie Pigot


Danielle Soury
Paul Makowski
Shelley Eisner

Senior Strategist

Rachel Holden

Sound & Design mix

Jake Ashwell
Sam Ashwell

Studio Production Specialist

Vicki Liu

Studio Specialist

Matt Blum

Talent Payment

Billy Mucha
Stefanie Goodell


Framestore / Los Angeles


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