The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Long Form Video / Single
Annual ID
OS23_BE019S
About the Work
Always looking for new ways to tell their story, Coca-Cola set out to make a holiday campaign to remember. Christmas Always Finds Its Way is the company’s first big foray into branded storytelling with an anthology series. It is part of Coke’s “Real Magic Presents” initiative that launched last year, keeping true to the brand’s mission of telling stories of human connection in a magical way.
The series was created in partnership with an award-winning, global production company that tasked its stable of diverse directors to shoot 10 - 15-minute long films in their home countries and in the language of their locale, with subtitles where appropriate. A Brazilian, American, and French filmmaker were selected to contribute to the campaign, all bringing their unique perspectives to the project and crafting stories that would resonate globally.
Partnering with Amazon put the films into over 100 countries via its platform, which was promoted heavily through the holiday season. In addition to streaming, the films were also promoted via custom Amazon Fresh bags and a Twitch watch-along in Europe.
For Coca-Cola, this is just the beginning of long-form exploration of multi-platform storytelling. Christmas Always Finds Its Way exemplifies the growing opportunities to create new forms of entertainment content and engage audiences in enhanced and rich ways.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
OpenX from WPP led by GREY
Production Company
PRETTYBIRD / Culver City
Imagine Entertainment
Writer
Gabe González
Composer
Chris Hill
Director
Vellas
Director of Photography
Khalid Mohtaseb
Editor
Antonio Gómez-Pan
Executive Producer
Brooke Kaylor
James McPherson
Justin Wilkes
Meredith Kaulfers
Saul Metnick
Producer
Ali Brown
Marc Gilbar
Mike Rosen
Sound Designer
Alex Bingham
James Cobbold
Nigel Manington
Casting Director
Paulina Maqueda
1st AD
Khucame Morales
Apprentice Editor
Gerardo Regalado
assistant editor
Alyce Muhammad
Audio Assistance
Chas Langston
Michele Covio
CG Artist
Caio Sorrentino
Fagmario Rodrigues
Tomás Piccinini
Color Assist
Taylor Pool
Color Producer
Julia King
colorist
Dimitri Zola
Conform
Gabriel Bittencourt
Director of production
Tracy Hauser
Executive Producer, Edit
Sarah Roebuck
Executive Producer, Post Production
Alyssa St. Vincent
Executive Producer, The Lift
Jose Barrera
Fuad Dalton
Foley Record
Philip Clements
Head of Production, Edit
Penny Ensley
Head of Production, Post Production
Julia Johnson
LINE PRODUCER
Helena Medina
Managing Director, Post Production
Justin Brukman
Producer, Edit
Jamie Nagler
Production Designer
Claudio Castelli
Taisa Malouf
Production Manager
Israel Mijangos
Production Supervisor
Brian Lierk
Senior Producer, Post Production
Irka Seng
Tricia Chatterton-Goldrick
Sr. Executive Producer, Color
Meghan Lang Bice
VFX Artist
Alice Villela
Andre Neumann
Luiz Fernando Tavares Alves
Rafael Assoni
Rafael Jimenez
Renata Prado
VFX Producer
Flavia Gannam
VFX supervisor
Cirilo Bonazzi
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