The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Alma - Christmas Always Finds Its Way

Agency PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment

Client The Coca-Cola Company / Coca-Cola


Long Form Video / Single

Annual ID


About the Work

Always looking for new ways to tell their story, Coca-Cola set out to make a holiday campaign to remember. Christmas Always Finds Its Way is the company’s first big foray into branded storytelling with an anthology series. It is part of Coke’s “Real Magic Presents” initiative that launched last year, keeping true to the brand’s mission of telling stories of human connection in a magical way. The series was created in partnership with an award-winning, global production company that tasked its stable of diverse directors to shoot 10 - 15-minute long films in their home countries and in the language of their locale, with subtitles where appropriate. A Brazilian, American, and French filmmaker were selected to contribute to the campaign, all bringing their unique perspectives to the project and crafting stories that would resonate globally. Partnering with Amazon put the films into over 100 countries via its platform, which was promoted heavily through the holiday season. In addition to streaming, the films were also promoted via custom Amazon Fresh bags and a Twitch watch-along in Europe. For Coca-Cola, this is just the beginning of long-form exploration of multi-platform storytelling. Christmas Always Finds Its Way exemplifies the growing opportunities to create new forms of entertainment content and engage audiences in enhanced and rich ways.

2023 Awards

Total Points: 21



OpenX from WPP led by GREY

Production Company

PRETTYBIRD / Culver City
Imagine Entertainment


Chris Hill



Director of Photography

Khalid Mohtaseb

Casting Director

Paulina Maqueda

1st AD

Khucame Morales

Apprentice Editor

Gerardo Regalado

assistant editor

Alyce Muhammad

Audio Assistance

Chas Langston
Michele Covio

CG Artist

Caio Sorrentino
Fagmario Rodrigues
Tomás Piccinini

Color Assist

Taylor Pool

Color Producer

Julia King


Dimitri Zola


Gabriel Bittencourt

Director of production

Tracy Hauser

Executive Producer, Edit

Sarah Roebuck

Executive Producer, Post Production

Alyssa St. Vincent

Executive Producer, The Lift

Jose Barrera
Fuad Dalton

Foley Record

Philip Clements

Head of Production, Edit

Penny Ensley

Head of Production, Post Production

Julia Johnson


Helena Medina

Managing Director, Post Production

Justin Brukman

Producer, Edit

Jamie Nagler

Production Designer

Claudio Castelli
Taisa Malouf

Production Manager

Israel Mijangos

Production Supervisor

Brian Lierk

Senior Producer, Post Production

Irka Seng
Tricia Chatterton-Goldrick

Sr. Executive Producer, Color

Meghan Lang Bice

VFX Artist

Alice Villela
Andre Neumann
Luiz Fernando Tavares Alves
Rafael Assoni
Rafael Jimenez
Renata Prado

VFX Producer

Flavia Gannam

VFX supervisor

Cirilo Bonazzi

Related Awards





Follow Us