The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment


Agency Grey / London + Kellogg’s

Client Pringles/Kellogg's


Brand Partnerships

Annual ID


About the Work

Ai is taking our jobs. So we took theirs. A real job in the not real world with a real salary of £20,000. The NPC community revolted, while humans celebrated, until finally the chosen one became the Pringles NPC* and minds had been popped. *Mark can be seen most days happily working on station platforms in Train Sim World 3. 

2023 Awards

Total Points: 21



Grey / London

Client / Brand


Chief Creative Officer

Laura Jordan Bambach

Creative Director

Angela Harding
Terry O'Neil

Group Creative Director

Aaron McGurk
Chris Lapham

Global CCO

Javier Campopiano

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