The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Airtel 175 Replayed

Agency Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Client Airtel


Craft / Use of Technology

Annual ID


About the Work

Kapil Dev’s 175 runs in the 1983 World Cup are regarded as one of the greatest feats in Cricket. This victory was crucial for India to win the Cricket World Cup that year. It's regarded as the beginning of India's intense passion for the game. Which is why the lack of any recording of this match hurts fans so much. Their only desire for years has been to find some way to revisit that iconic inning and see Kapil score 175 runs themselves. Airtel, India's telecom leader, would use its technological capabilities to reconnect the fans with this game changing match by recreating it in minute detail and allowing them to finally see it.

2023 Awards

Total Points: 21



Leo Burnett India / Mumbai

Client / Brand

Airtel / New Delhi

Production Company

Prodigious / Mumbai

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