The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Homeless in the Metaverse

Agency TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Client Entourage


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


About the Work

The Entourage charity wanted people who spend time and money in the Metaverse to realize that they should take care of the REAL world before investing in virtual worlds. To do so, with the help of a committee of real homeless people, they created Will, the first homeless person in the Metaverse. Will lives in various metaverses (Decentraland, Minecraft and Sandbox) and is the spokesperson for ALL the homeless people in the world. He’s been delivering his message on many platforms (real and virtual), and many people have joined his battle since.

2023 Awards

Total Points: 9



TBWA\Paris / Boulogne-Billancourt

Chief Creative Officer

Benjamin Marchal
Faustin Claverie

Graphic Designer

Bastien Malmanche

Account Manager

Julia Montagu

Advertiser Management

Jean-Marc Potdevin
Lucie De Clerck
Mathilde Borgias
Zoé Boissel

Agency In-House Production

\ELSE / Boulogne-Billancourt

C.E.O & Head of creative producers

Maxime Boiron

CRM Executive Director

Frédéric Jacquard

Director & graphic supervisor

Nicolas Duval

Head of 3D

Younes Chekouh

Head of Music & sound

Olivier Lefebvre

Head Of Post Production

Severine Damolini

Music & Sound Production

\ELSE / Boulogne-Billancourt

Sound Art Director

Thomas Jacquet

Sound Director

Ambroise Cabry

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