The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS23_BE041B
About the Work
A Fire Inside is a critically acclaimed feature length documentary which exists as part of a broader campaign including a film, a book, and a movement. It reached Australians from every walk of life, sparked a national conversation, and fundamentally changed the way the nation prepares for and responds to times of crisis.
The Black Summer bushfires of 2019-2020 were an unprecedented event in Australia's history. Across the space of a year, there were 11,400 fires breaking out across the country, devastating homes, natural habitats, and threatening Australia’s wildlife. Though Australia has a government-run firefighting service, most of the on the ground work was done by volunteer firefighters, who were not paid for their time or bravery, and who in many cases were called on to protect their own homes, or the homes of their neighbours, when the blazes hit.
Examining the toll on those ordinary Australians who rushed into the flames to help their neighbours and total strangers, the film was designed to show audiences that they can make a difference no matter what kind of helper they are, and ultimately inspire them to take action.
The documentarians of A Fire Inside carefully curated a massive volume of archival materials and wove them into a tapestry of original observational scenes, interviews, animated still photography, and high concept recreations, allowing audiences to truly appreciate the scale and catastrophic impact of the Black Summer bushfires as if they were witnessing them firsthand.
Focusing on the stories of ordinary resilience – including the volunteer firefighter who drove, twice, into the inferno, to help those trapped – the film takes a personal view of the devastation, examining the natural instinct to help, and life after bravery.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
The Tuesday Club / Auckland
Client / Brand
NRMA Insurance
Production Company
Finch / Sydney
Music / Sound Production Company
Sonar Music
Unison
Post Production Company
Atticus / Sydney
Media Distribution Company
Icon Film Distribution
Chief Creative Officer
Cam Blackley
Composer
Matteo Zingales
Designer
Matt Oak
Director of Photography
Josh Flavell
Executive Creative Director
Mandie Van Der Merwe
Avish Gordhan
Executive Producer
Rob Galluzzo
Corey Esse
Jacqueline Maxted
Motion Designer
Frankie Principe
Creative
Billy Worthington
Design Director
Jonny Kofoed
Audio engineer
Cole Goodley
Stefaan Van Leuven
Brand Strategy Lead
Anna Jackson
CEO
Margie Reid
Chief Marketing Officer & Executive Producer
Brent Smart
Chief strategy Officer
Chris Colter
Chief Thinker
Adam Ferrier
Co-Director, Writer
Luke Mazzaferro
Communications Planning Lead
Tom Dodd
Consulting Producer
Andrew Flakelar
Carla McGrath
Corporate Communications Advisor
Alexandra Peard
Creative Director, Writer
Nick Worthington
CX Group Strategy Director
Amy Kousis
Director of Brand Marketing
Sally Kiernan
Director of Content & Customer Engagement & Executive Producer
Zara Curtis
Director, Group Brand Strategy
Caroline Hugall
Director, Writer
Justin Krook
Executive General Manager, Safer Communities
Ramana James
Executive Manager, Marketing Operations
Luke Farrell
Founder, DOA
Ebony Gaylor
General Manager
Katie Dally
Group Account Director
Am Lall
Group CEO
Justin Graham
Group Strategy Director
Cat Mellon
Head Brand Thinker
Gerry Cyon
Head Engineer
Shane Taipari
Head of Co.Lab
Jaclyn Gordon
Head of Corporate Communications
Amanda Wallace
Head PR Thinker
Natalie Duncan
Head Thinker
Ruth Hatch
Lead PR Thinker
Taylor York
Manager of Content & Editorial & Consulting Producer
Raelene Metlitzky
Managing director
Sam Geer
Michael McEwan
Media Specialist
Lisa Jarvis
Senior Account Manager
Katie Lockwood
Social Media & Content Lead
Keira McIntosh
Specialist, Content Producer
Luke Mortimer
Specialist, Creative & Innovation
Danielle Picker
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