The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Leo-Kellogg 70

Agency Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto

Client Kellogg's Canada Inc.

Category

Short Form Video / Single

Annual ID

OS23_BE044M

About the Work

Leo Burnett and Kellogg Canada have been working together for 70 years. Which, in a landscape filled with constantly shifting AORs, is the kind of partnership that anyone would be jealous of. To commemorate our 70th anniversary, we needed to find a way to not only celebrate our history together and all the work we’ve done in the past, but also show the industry just how unique, special and jealousy-inducing that partnership is today and will continue to be in the future. When we looked back at our history, we found someone who would be more jealous of us than anyone else: Newt the Gnu, the mascot who lost out to the iconic Tony the Tiger. And based off this true – yes true – nugget of Kellogg’s history, we created a documentary showing just what Newt’s been up to while Kellogg’s and Leo Burnett have been busy crafting and building brands for the last 70 years.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Leo Burnett Canada / Toronto

Production Company

Circle Productions / Toronto
Tonic DNA / Toronto
Studio Feather / Toronto
Fort York VFX / Toronto

Music / Sound Production Company

Vapor Music / Toronto

Post Production Company

Outsider Editorial / Toronto

Chief Creative Officer

Lisa Greenberg
Steve Persico

Creative Director

Kohl Forsberg

Director

Tim Hamilton

Editor

Cam Anderson

Account Executive

Madeleine MacLellan

Account Supervisor

Janelle Pepin

Senior Art Director

Robin Soukvilay
Tyler McKissick

Senior Copywriter

Evan Wallis
Coleman Mallery

Strategy Director

Mike Coulson

VP Group Account Director

Mandy Eaton

Chief strategy Officer

Tahir Ahmad

Integrated Project Manager

Nina Berry

Junior Producer

Lu Zhang

Managing director

Natasha Dagenais

Marketing Director, RTEC

Jeff Chatterton

President

Ben Tarr

Production Manager

Bill Ing

SENIOR PRODUCER

Jesse Katzev

VP, Co Production Director

Melanie Palmer

VP, Marketing

Emma Eriksson

VP, Post & Print Production

Gord Cathmoir

Related Awards

 

 

 

 

Follow Us