The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Leo-Kellogg 70
Agency Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Category
Short Form Video / Single
Annual ID
OS23_BE044M
About the Work
Leo Burnett and Kellogg Canada have been working together for 70 years. Which, in a landscape filled with constantly shifting AORs, is the kind of partnership that anyone would be jealous of. To commemorate our 70th anniversary, we needed to find a way to not only celebrate our history together and all the work we’ve done in the past, but also show the industry just how unique, special and jealousy-inducing that partnership is today and will continue to be in the future.
When we looked back at our history, we found someone who would be more jealous of us than anyone else: Newt the Gnu, the mascot who lost out to the iconic Tony the Tiger. And based off this true – yes true – nugget of Kellogg’s history, we created a documentary showing just what Newt’s been up to while Kellogg’s and Leo Burnett have been busy crafting and building brands for the last 70 years.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Canada / Toronto
Production Company
Circle Productions / Toronto
Tonic DNA / Toronto
Studio Feather / Toronto
Fort York VFX / Toronto
Music / Sound Production Company
Vapor Music / Toronto
Post Production Company
Outsider Editorial / Toronto
Chief Creative Officer
Lisa Greenberg
Steve Persico
Creative Director
Kohl Forsberg
Director
Tim Hamilton
Editor
Cam Anderson
Account Supervisor
Janelle Pepin
Senior Art Director
Robin Soukvilay
Tyler McKissick
Senior Copywriter
Evan Wallis
Coleman Mallery
Strategy Director
Mike Coulson
Account executive
Madeleine MacLellan
Chief strategy Officer
Tahir Ahmad
Integrated Project Manager
Nina Berry
Junior Producer
Lu Zhang
Managing director
Natasha Dagenais
Marketing Director, RTEC
Jeff Chatterton
President
Ben Tarr
Production manager
Bill Ing
SENIOR PRODUCER
Jesse Katzev
VP, Co Production Director
Melanie Palmer
VP, Group Account Director
Mandy Eaton
VP, Marketing
Emma Eriksson
VP, Post and Print Production
Gord Cathmoir
Related Awards
