The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Stump Cam

Agency Ogilvy Gurgaon / India

Client Coca-Cola India Pvt. Ltd.


Short Form Video / Series / Episodic

Annual ID


About the Work

In India, cricket is a religion. Culturally, cricket acts as an equaliser. It is something that unites the nation. Whenever there’s a cricket match, millions watch it from wherever they can. From the stands to busy markets and even tree-tops, no seat is out of bounds. This World Cup, Thums UP a brand by The Coca Cola Company, became the official partners of the International Cricket Council. Thums UP wanted to give India a chance to watch cricket from the most thunderous seat ever. Through a simple scan of the Thums UP can, fans could access the ‘Stump Cam’; a camera placed right in the middle of the pitch. Within 24 hours the international Cricket Council shared the Stump Cam footage of the match with team Thums UP. We then stitched together the most epic moments of the match and made them available for the fans to enjoy.

2023 Awards

Total Points: 3




Ogilvy Gurgaon / India

Production Company

Vanilla Films / Mumbai

Chief Creative Officer

Ritu Sharda

Creative Director

Rishi Pande

Group Creative Director

Kingshuk Dey
Shailender Mahajan

Account Director

Kritika Vasan

Account Supervisor

Prerna Ahuja

Associate Creative Director

Shahbaz Khan
Vishal Yadav

Chief Creative Officer - India

Kainaz Karmakar
Sukesh Nayak
Harshad Rajadyaksha

Chief Strategy Officer, Ogilvy India

Prem Narayan

Creative Controller

Shivi Bhatt

Head of Strategic Planning

Rohitash Srivastava

Management supervisor

Priya Azad

Planning director

Abhisek Patnaik

President & Head of Office

Prakash Nair

Senior Account Executive

Ritik Ranjan

Senior Planning Director

Pritish Mukherjee

Vice Chairperson & Chief Client Officer

Hephzibah Pathak

Vice President

Priyanka Walia

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