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2023 One Show - Branded Entertainment

Dove - The Beauty Report Card #StopTheBeautyTest

Agency Ogilvy Mumbai / India

Client Dove

Category

Long Form Video / Single

Annual ID

OS23_BE047M

About the Work

In India, school girls, who should be focusing on their studies are forced by society and close family to shift focus to their beauty. Every school girl should be concerned only about her school grades but her family is busy preparing a report card for her marriage. The brief was to urge society to stop this ruthless beauty test and let school girls be school girls. In this campaign 5 school going girls partner Dove to show us, the toughest test Indian girls face in their school years, is probably the beauty test. The poem in the background is strung together from real experiences of young school going girls. It talks about how each part of their body is graded on levels of perfection, leaving them feeling incomplete. The film ends with the girls urging society and their families to see them for what they are - children.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy Mumbai / India

Production Company

Chrome Pictures / Mumbai

Chief Creative Officer

Sukesh Nayak

Director

Amit Sharma

Producer

Abhishek Notani

Account Executive

Vyigin Fotedar

Account Supervisor

Bhavya Dwivedi

Senior Creative Director

Vishal Rajpurkar

Brand Associate

Vaishali Singh

Chief Creative Officer, Copywriter

Harshad Rajadhyaksha
Kainaz Karmakar

Chief strategy Officer

Prem Narayan

Client Services Director

Sanam Chowdhry

Executive Creative Director, Copywriter

Mihir Chanchani

Executive Vice President, Account Management

Vineet Singh
Walter Noronha

Global Brand Director

Lipsa Das

Marketing manager

Nithya Komanduri

Planning director

Tanvi Mishra

Senior Executive Creative Director, Copywriter

Zenobia Pithawalla

Senior Vice President, Planning

Abigail Dias

Vice Chairperson & Chief Client Officer

Hephzibah Pathak

Vice President - Beauty & Wellbeing India, Dove Masterbrand India

Harman Dhillon

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