The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

In Love We Trust 2

Agency dentsuMB Taiwan / Taipei

Client Sinyi Realty

Category

Long Form Video / Single

Annual ID

OS23_BE049M

About the Work

In 2020, "In Love We Trust " became the most popular film in Taiwan. Over 10 million viewers celebrated the prince and princess living happily ever after. But they didn’t know…a new challenge had just begun. The sequel of "In Love We Trust" invites the popular protagonists and Gold Award directors from the original episode to once again leads the audience to experience a new trust crisis. It depicts the new stage after every couple enters marriage - having children. Through the daily life of pregnancy preparation between the couple, reflecting the real marriage life, from the expectation and loss of pregnancy preparation to quarreling, and finally reconciliation and trust due to mutual understanding. The true portrayal after marriage moved 13 million people in a short time and attracted lots of media reports. It not only made couples under fertility pressure comment and share their stories but also made many people rethink the definition of "home", making Sinyi Realty a new topic of trust between newlyweds again. Taiwan's fertility rate is the lowest in the world, which is recognized as a national security crisis. And from the traditional view, getting married and having children is considered necessary for a complete family. The double pressure of society and relatives affect the couple’s mutual trust. As the leading brand in Taiwan real estate market, Sinyi Realty has always considered the maintenance of mutual "Trust" their brand’s core value. We wanted to discuss the fertility issue and rethink the meaning of a family. We believe realty agents are not just selling HOUSES, but a place where there is always trust and love, regardless of setbacks and happiness, whether they have children or not— a place called “HOME”.

2023 Awards

Total Points: 3

Merit

Credits

Agency

dentsuMB Taiwan / Taipei

Art Director

Jacky Hsu
Ryan Liao

Chief Creative Officer

Alice Chou

Director

Ging-zim Lo

Executive Producer

Sean Hung

Associate Creative Director

Jacky Hsu
Sunny Chen

Senior Account Director

Gina Su

Senior Art Director

Vera Fang

Senior Copywriter

Suzanne Huang

Senior Creative Director

Ryan Liao

Account Planning Director

Vivian Chen

Associate Account Director

Neo You

Digital Associate Director

Autumn Jen

Digital Supervisor

Steven Guo

Marketing Associate Director

Tiffany Chen

Marketing Senior Director

Rouny Lai

Vice President

Alan Sun

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