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2023 One Show - Branded Entertainment

Captain Olson

Agency TBWA\ESPAÑA / Madrid

Client Ronald McDonald Children's Foundation

Category

Long Form Video / Single

Annual ID

OS23_BE051M

About the Work

To celebrate 25 years in Spain, Ronald McDonald Children’s Foundation has launched the audiovisual piece “Captain Olson.” This short, heartwarming film tells the story of two brothers called Pedro and Nacho, aged 11 and 7, who live in a small town. One day they receive some walkie talkies as a gift. These come to play a central role in their games and strengthen the bond between them even further. However, the story is suddenly cut short when Nacho has to leave his town and his brother to receive medical treatment in the city. The story highlights the importance of family closeness when it comes to treating children. That’s why the theme of the campaign is “Family is the best medicine.”

2023 Awards

Total Points: 3

Merit

Credits

Agency

TBWA\ESPAÑA / Madrid

Production Company

PRIMO CONTENT / Madrid

Chief Creative Officer

Juan Garcia-Escudero

Executive Producer

Pablo García Acón

Music

Fernando Velazquez

Production TV Manager

Mariluz Chamizo

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