The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment


Agency Gentle Cowboys / New York + Cut+Run / New York

Client The Met / The Noguchi Museum / ArtCake Brooklyn


Long Form Video / Single

Annual ID


About the Work

They watch the art. But who watches what the art does to them? No one spends more time around the world’s most famous artwork than the security guards who protect it. But did you know many of those security guards are artists themselves? Osmosis is a project developed in conjunction with the Metropolitan Museum of Art, the Noguchi Museum and ArtCake Gallery that highlights museum security guards that are also artists trying to break into the art world. It consisted of a short form documentary and a week long curated exhibition.

2023 Awards

Total Points: 3




Gentle Cowboys / New York

Post Production Company

Cut+Run / New York

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