The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

WOMAN Corp

Agency Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York

Client ERA Coalition

Category

Long Form Video / Single

Annual ID

OS23_BE055M

About the Work

For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution. They tried marches, rallies, and protests - but nothing was working. We knew we had to do something radical because the state of women's rights was only getting worse, not better. Infuriatingly, there was one entity the government loved increasing rights for... corporations. So, we incorporated. Creating Woman Corp, the first American woman who had equal constitutional rights, she just didn't have a pulse. We did everything corporations do from hiring a CEO, getting a board of directors, making swag, creating a community movement on Linkedin, and a corporate video. Ultimately, it caught the attention of the American government, and the ERA bill was reintroduced to Congress.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy / California
Ogilvy / New York
Ogilvy / Chicago

Production Company

PRETTYBIRD / Los Angeles

Music / Sound Production Company

JSM Music

Post Production Company

Mackcut / New York

Art Director

Barbara Polanco

Copywriter

Allie Jones

Chief Creative Officer

Joel Simon

Designer

Sarah Ko

Director

Quinn Katherman

Group Creative Director

Doug Menezes

Account Director

Erin Sheehan

Account Supervisor

Elise Horsak
Emily Nelson

Associate Creative Director

Meghan Howell
Rachel Chapman
Vinicius Sousa
Winston Noel

Director of Communications

Chrisi West

Engineer

Jeff Malen

Global Chief Creative Officer

Liz Taylor

Head of Production

Rika Osenberg
Tracy Hauser

Account Supervisor of PR

Denee Zumwalt

Art Buyer at Ogilvy Advertising

Maryellen McGrath

assistant editor

Brandon Alexander

Assistant Engineer

Meg Ochs

Board Chair

Kimberly Peeler- Allen
S. Mona Sinha

CEO

Zakiya Thomas

Chief Creative Officer of California & Global Chief Creative Officer of PR

Lisa Bright

Chief Digital Investment Officer

Susan Schiekofer

Chief Operating Officer, North America

Carina De Blois

Chief Technology Officer, Experience Technology

Jaison Manian

Client Finance Analyst

Kirsten Jensen

Client Investment Lead

Jillian Schroeder

Corporate Outreach

BCW / New York

DC Director & Director, Outreach & Advocacy at ERA Coalition

Bettina Hager

Director, QA

Allison Rowley

Executive Design Director

Gabe Usadel

Executive Director of Digital Delivery Management

Irika Moskowitz

Executive Group Director

Debra Fried

Finance, Operations & Development Manager

Vivien Pong

Former CEO & President

Carol Jenkins

Global CEO

Devika Bulchandani

Global CEO of PR

Julianna Richter

Global Chief Communications Officer

David Ford

Head of Production, North America

George Sholley

Head of Strategy & Engagement at GroupM

Ron Mangiacapra

Managing Partner, Investment Strategy Lead

Karen Chan

media

Group M / New York

NA President & Chief Creative Officer

Chris Beresford-Hill

Owner

Kerstin Emhoff

President Emerita

Jessica Neuwirth

Senior Counsel, Commercial Legal & Business Affairs (Americas) WPP

Lisa Stancati

Senior Full Stack Developer & Accessibility SME

Sam Elwitt

Senior Interface Developer

Henry Bradford

Senior Partner, Executive Director of Licensing at Ogilvy Advertising

Gloria Hall

Senior Producer

Andrew Manning
Norm Felker

Senior QA Analyst

Brandy DeRocco
Marquita Dennison

Social Media Communications

Velu Ochoa

Social Strategist

Olivia Prendergast

Sound Producer

Sharon Cha

Strategic Consultant

Marc Sokol

Strategic Partnerships

Jennifer Tucker

SVP of Corporate Affairs

Jordana Baldwin

SVP of Public Relations

Stefanie Schmit

U.S. Public Affairs Lead at WPP / Purposeful Comms at BCW

Brian Ellner

Vice Chairperson of the Board

Ron Baldwin

Vice President of Earned Media Relations & Strategy

Erin Cohen

VP Global Strategy

Kevin Walther

VP/Executive Producer

Jeff Fiorello

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