The One Show
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Category
Music Videos
Annual ID
OS23_BE064M
About the Work
Ray-Ban and Meta teamed up with Burna Boy to help people see smart glasses in a new light—by filming a music video for his latest single featuring Ray-Ban Stories Smart Glasses. Launched via an innovative use of Instagram Stories, this music video rewrote the rules of how social tools can be used while redefining perceptions of smart glasses category-wide.
2023 Awards
Total Points: 3
Merit
Credits
Agency
BBDO / New York
Client / Brand
Luxottica
Meta Reality Labs
Production Company
Pretty Bird
Music / Sound Production Company
Machine
Art Director
Sabrina Ghantous
Copywriter
Georgia Murphy
Chief Creative Officer
David Lubars
Luiz Sanches
Matt MacDonald
Creative Director
Taylor Marsh
Jackson Harper
Executive Creative Director
David Povill
David Cuccinello
Executive Producer
Maria Real
Producer
Chloe Evans
Jason Guzman
Special Effects
Significant Other
account director
Kelsey Quinn
Editing
Final Cut
Influencer Lead
Lucy Bennett
Musical Artist
Burna Boy
Senior Music Producer
Julia Millison
SVP, Senior Director
Sha Shroff
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