The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

Home of the Ghosts

Agency DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam

Client Burger King

Category

Mobile Apps

Annual ID

OS23_BE067M

About the Work

Last Halloween, we invited costumers to use our app to search for ghosts at home, get 2 Whoppers for the price of 1, and share a meal with their spooky guest. The strategy of turning our app into a ghost detector resulted in our biggest delivery campaign ever and made Burger King one of the most talked brands during the scariest time of the year.

2023 Awards

Total Points: 3

Merit

Credits

Agency

DAVID / Madrid
DAVID / New York

Production Company

Primo / Barcelona

Music / Sound Production Company

Sizzer / Amsterdam

Chief Creative Officer

Saulo Rocha
André Toledo

Chief Marketing Officer

Paco Recuero

Creative Director

Fred Bosch
Michael Marsman

Director of Photography

Paco Femenía

Executive Producer

Inés Segura

Music Supervisor

Quintin Van der Spek

Account Director

Lucila Mengide

Account Executive

Camila Nuñez
Sebastian Gancarz

Account Supervisor

Adriana Gonzalez

Associate Creative Director

Guilherme Pinheiro

Digital Marketing Specialist

Silvia Pardo Sanz

Global Chief Creative Officer

Pancho Cassis

Head of Production

Alejandro Falduti

Music Producer

Marco Cucco

Art Director Global Brand Desing

Alexander Coury

Chief Brand Officer

Antonio Marques

Community Manager

Saúl Valenciano
Rui Gil

Global Brand Desing Director

Shira Bell

Global Brand Marketing Director

Andrea Beer

Global Chief Operating Officer

Sylvia Panico

Global PR Director

Sandra Azedo

Group Account Director

Rafael Giorgino

Head of Account

María García Herranz

Head of Digital Marketing

Borja Moya

Head of Global Brand Marketing

Iwo Zakowski 

Head of Social

Alex Sanchez

Head of strategy

Patricia Urgoiti

Junior Art Director

Nuria Ariza

Junior Copywriter

Andrea Rubio

Managing director

Luiza Prata Carvalho

Senior Brand Manager

Ivan Pulido

Strategic planner

Marc Escrig

VP Head of Marketing

Sabrina Ferretti

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