The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Mobile Apps
Annual ID
OS23_BE067M
About the Work
Last Halloween, we invited costumers to use our app to search for ghosts at home, get 2 Whoppers for the price of 1, and share a meal with their spooky guest. The strategy of turning our app into a ghost detector resulted in our biggest delivery campaign ever and made Burger King one of the most talked brands during the scariest time of the year.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Madrid
DAVID / New York
Production Company
Primo / Barcelona
Music / Sound Production Company
Sizzer / Amsterdam
Art Director
Rafael Ochoa
Pedro Gabbay
Chief Creative Officer
Saulo Rocha
André Toledo
Chief Marketing Officer
Paco Recuero
Creative Director
Fred Bosch
Michael Marsman
Director
Diego Nuñez Irigoyen
Director of Photography
Paco Femenía
Executive Producer
Inés Segura
Music Supervisor
Quintin Van der Spek
Producer
Diego Baltazar
Julia Estruga
Account Supervisor
Adriana Gonzalez
Associate Creative Director
Guilherme Pinheiro
Digital Marketing Specialist
Silvia Pardo Sanz
Global Chief Creative Officer
Pancho Cassis
Music Producer
Marco Cucco
account director
Lucila Mengide
Account executive
Camila Nuñez
Sebastian Gancarz
Art Director Global Brand Desing
Alexander Coury
Chief Brand Officer
Antonio Marques
Community Manager
Saúl Valenciano
Rui Gil
Global Brand Desing Director
Shira Bell
Global Brand Marketing Director
Andrea Beer
Global Chief Operating Officer
Sylvia Panico
Global PR Director
Sandra Azedo
Group Account DIrector
Rafael Giorgino
Head of Account
María García Herranz
Head of Digital Marketing
Borja Moya
Head of Global Brand Marketing
Iwo Zakowski
Head Of Production
Alejandro Falduti
Head of Social
Alex Sanchez
Head of strategy
Patricia Urgoiti
Junior Art Director
Nuria Ariza
Junior Copywriter
Andrea Rubio
Managing director
Luiza Prata Carvalho
Senior Brand Manager
Ivan Pulido
Strategic planner
Marc Escrig
VP Head of Marketing
Sabrina Ferretti
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