The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential / Virtual Events
Annual ID
OS23_BE079M
About the Work
Despite the 2022 Super Bowl halftime show being the greatest celebration of West Coast hip hop in history (in a stadium just a stone’s throw away from where the sub-genre was born, no less), there was no way for local fans, for whom it arguably mattered the most, to score a ticket.
So, Pepsi and Verizon created Ultra Pass: an immersive 360 experience that used 360 8K cameras along with America’s most reliable 5G network to let half a million fans virtually gatecrash the stadium… past the VIPs in the stands… and onto the stage itself.
2023 Awards
Total Points: 3
Merit
Credits
Agency
R/ga Us
Client / Brand
Pepsi / Purchase
Live Events in VR
Six Degrees / Irvine
Software Company
8th Wall / Palo Alto
Telecom
Verizon / Basking Ridge
XR agency
TRIGGER / Los Angeles
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