The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Partnerships
Annual ID
OS23_BE089M
About the Work
In India, cricket is a religion. Culturally, cricket acts as an equaliser. It is something that unites the nation. Whenever there’s a cricket match, millions watch it from wherever they can. From the stands to busy markets and even tree-tops, no seat is out of bounds. This World Cup, Thums UP a brand by The Coca Cola Company, became the official partners of the International Cricket Council. Thums UP wanted to give India a chance to watch cricket from the most thunderous seat ever. Through a simple scan of the Thums UP can, fans could access the ‘Stump Cam’; a camera placed right in the middle of the pitch. Within 24 hours the international Cricket Council shared the Stump Cam footage of the match with team Thums UP. We then stitched together the most epic moments of the match and made them available for the fans to enjoy.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Gurgaon / India
Production Company
Vanilla Films / Mumbai
Chief Creative Officer
Ritu Sharda
Creative Director
Rishi Pande
Group Creative Director
Kingshuk Dey
Shailender Mahajan
Account Director
Kritika Vasan
Account Supervisor
Prerna Ahuja
Associate Creative Director
Shahbaz Khan
Vishal Yadav
Chief Creative Officer - India
Kainaz Karmakar
Sukesh Nayak
Harshad Rajadyaksha
Chief Strategy Officer, Ogilvy India
Prem Narayan
Creative Controller
Shivi Bhatt
Head of Strategic Planning
Rohitash Srivastava
Management supervisor
Priya Azad
Planning director
Abhisek Patnaik
President & Head of Office
Prakash Nair
Senior Account Executive
Ritik Ranjan
Senior Planning Director
Pritish Mukherjee
Vice Chairperson & Chief Client Officer
Hephzibah Pathak
Vice President
Priyanka Walia
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