The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Branded Entertainment

The Cathedral of Diablo

Agency 72andSunny / Los Angeles

Client Blizzard

Category

Craft / Art Direction

Annual ID

OS23_BE098M

About the Work

Blizzard Entertainment is fueling anticipation for the release of Diablo IV, the latest installment in its hit gothic video game series, by taking over a mediaeval gothic cathedral in France and adorning its ceiling and walls with a 160-foot long, Renaissance-inspired mural. Called “The Cathedral of Diablo”, the installation is part of a wider launch strategy promoting two Beta weekends ahead of Diablo IV’s release on June 6, 2023. The mural combines the epic scale and storytelling of Michelangelo’s Sistine Chapel frescoes with the drama of Caravaggio’s chiaroscuro technique. It follows the Diablo IV player’s journey into The Burning Hells to battle Lilith, the Queen of Hatred, giving viewers a tantalizing glimpse of some of the characters and stories they will encounter on the way. To create this massive art environment, Blizzard partnered with Adam Miller, a renowned artist whose Baroque-style paintings have been shown in galleries all around the world. Together they created 20 unique paintings to install in the cathedral’s dome and vaulted ceiling, as well as a vast mural covering its back wall. Every gamer that jumps into the Open Beta in March will have a chance to be selected and painted into their own scene as a Diablo hero battling Lilith’s evil. Each will then receive a video of Adam painting them into the art.

2023 Awards

Total Points: 3

Merit

Credits

Agency

72andSunny / Los Angeles

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