The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Use of Technology
Annual ID
OS23_BE102M
About the Work
The entry of new mineral water brands has created a saturated and competitive market environment, with many inexpensive but low-quality products. SUNTORY decided to bring pure, high-quality, natural water to the Japanese market.
Our mission was to draw maximum attention to the compelling story behind SUNTORY TENNENSUI, and our strong commitment to selecting a high-quality water source.
The story begins with a scene of a glacier glimmering in the morning sun, and quickly unfolds into a journey through the majestic Northern Japan Alps. We watch as Japan’s only glacier moves and transforms, its water filtered as it flows through granite in the ground, and other parts of the water cycle. Our tale is narrated by the storytellers who have inhabited the Northern Alps since ancient times: the birds, the clouds, the sea, the valleys, the soil, and human beings.
The website make today's youth, who are accustomed to rich digital content, possible to experience deep down to the content's story but the digital technique.
We targeted people who think “all water is the same”.
We also tried to reach influential individuals in the web industry by utilizing ideas that integrated highly-skilled web design.
Though our main focus was the website experience, we also made the experience available on YouTube. The challenge was how to compress the massive volume of 3D CG data while maintaining the finest quality to depict the compelling reality of the scenery. To overcome this challenge, we tested various types of model data until we could ultimately construct content that can be enjoyed stress-free, in high quality, across all devices.
Posts to SUNTORY’s official Twitter account mentioned the content and concepts of the campaign, but also made mention of more technological aspects such as WEBGL and photogrammetry. As a result, we successfully expanded our reach to include a new audience interested in gadgets and programming.
And we increased impressions by adapting the content for use in cinema advertising, so that audiences could experience the breathtaking natural scenery in a more immersive way.
2023 Awards
Total Points: 3
Merit
Credits
Agency
(tsuzuku) / Tokyo
Dentsu Inc. / Tokyo
Uedake / Tokyo
Copywriter
Kana Koyama
Cinematographer
Yuta Echigo
Creative Director
Kaoru Sugano
Yukari Oka
Creative Technologist
Kaoru Sugano
Designer
Ayumi Sonoda
Director
Sojiro Kamatani
Producer
Masafumi Fujioka
Wataru Kitamoto
Engineer
Atsushi Asakura
Eiki Kurokawa
Hiroyoshi Murata
Yuki Tanabe
Music Producer
Katsuya Yamada
Satoshi Yonezawa
Planner
Shimpei Mizumoto
Project Manager
Sota Suzuki
Stylist
Yasuhiro Takehisa
Technical Director
Yasuhiko Nishimura
3D Background Artist
Motonori Nakamura
3D scan
Atsushi Tanaka
Masaru Morinaka
Tsuneki Sakakibara
Yuya Orihara
Agency In-House Production
Dentsu Craft / Tokyo
Dentsu Creative X Inc. / Tokyo
Art
Chihiro Matsumoto
Assistant Production Manager
Asahi Niikura
Business Producer
Satoshi Mizukami
Shinichiro Fujimoto
Yosuke Maki
Yui Kurusu
Cast
Anika
CASTING
Hiroyuki Nakamura
CG Designer
Kazumasa Takeuchi
Takahiro Konagai
CG Director
Munechika Inudo
CG Producer
Akira Iio
Shohei Yoshikawa
Yoshifumi Sadahara
Cinematographer Assistant
Takahiro Nagumo
colorist
Yoshiyuki Nishida
Content Supervision
Hajime Iida
DIT
Masaki Hashimoto
Drone operator
Koji Hanafusa
Masatoshi Iso
Front-end Engineer
Ryo Yanagi
GAFFER
Masanari Oike
Gaffer Assistant
Yoshitsugu Ochiai
Geology Supervision
Satoshi Harayama
Hair Stylist
Tomoko Sato
Location coordinator
Daishoku Zen
Kyosuke Umeda
Make Up Artist
Nao Yoshida
Mixer
Masayuki Sato
Motion Control
Kazuo Dan
Music
Kaori Takeda
Kiwa
Miho Ohta
Miki Katsumasa
Narrator
Kensho Ono
Shingo Katori
Shizuka Ishibashi
Shotaro Mamiya
Tasuku Emoto
Yoshinori Nanjo
Offline Editor
Masatoshi Kanno
Takayuki Tochizawa
Takashi Saeki
Online Editor
Akio Sakamaki
Online Producer
Tokihiko Tsukamoto
SE
Akihito Narita
Technical Artist
Ayumu Nagamatsu
Web Designer
Takashi Kamada
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