The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Video Content / Single
Annual ID
OS23_BS022M
About the Work
"Dear Apple" was created for Apple's Fall Launch Event to show the positive impact Apple Watch has had on people's lives—through it's fitness, accessibility, emergency SOS and a myriad of other health features. The cast is made up of the real people who shared their stories with Apple.
2023 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Apple / Cupertino
Production Company
PRETTYBIRD / Culver City
Post Production Company
Spotwelders / Venice
Related Awards
