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Troy
Agency CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Category
Video Content / Single
Annual ID
OS23_BS023M
About the Work
The purpose of this campaign was to explain to the world what cybersecurity is and why it is important through a story that everyone knows: the Trojan Horse. One of the most infamous breaches in history. We created an ad to illustrate to people who don’t necessarily understand what cybersecurity is and what CrowdStrike does in a more tangible, digestible way, articulating what we do best - we stop breaches. We engaged award-winning director Tarsem to create a cinematic spot, bringing “Troy” to life in an authentic, but modern way. In cybersecurity, a business can either make history through their success or be history—by getting breached.
2023 Awards
Total Points: 3
Merit
Credits
Client / Brand
CrowdStrike / Irvine
Production Company
RadicalMedia / Santa Monica
Post Production Company
Framestore / Santa Monica
Media Distribution Company
Modus Direct / Sarasota
Chief Marketing Officer
Jennifer Johnson
Creative Director
Jeff Gelberg
Executive Creative Director
Doug Finelli
Producer
Mike Davison
Associate Creative Director
Allie Kohr
Brand Media Director
Jeff Taylor
Brand Strategy Director
Molly Thornton
CEO
George Kurtz
Executive Creative Director, Media
Zandy Ariss
Head of Brand Strategy
Emily Van Norden
Senior Counsel
Katherine Neumon
Senior Graphic Designer
Marcus Johnson
Senior Multimedia Producer
Brian Kimmel
VP Brand
Jessica Meyers
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