The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Brand-Side / In-House

Invisible Businesses

Agency Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London

Client Meta

Category

Brand-Side / External Agency Collaboration

Annual ID

OS23_BS030M

About the Work

'Good Ideas Deserve To Be Found' is a series of global films that shows how small businesses everywhere can be discovered by new customers using Meta's Ads solutions and products. It features real small businesses as the main stars of the campaign.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Africa / Sao Paulo
Now We Collide / Sydney
Analog Folk / London

Internal / In-House Agency

Meta / New York City

Production Company

Untold Fable / London

Music / Sound Production Company

Hefty / São Paulo
Anarchy / London
Mcasso / London

Post Production Company

Clan VFX / São Paulo
Heckler / Sydney
Agile Studio / London

Creative Director

Shelby Craig

Music Supervisor

Edu Luke

Producer

Cerissa Taner

Sound Designer

James Martell

Creative

Alex Wood
Dani Brown
Daniel Noller

CCO

Sergio Gordilho

Creative Operations

Shelli Sweeney

Creative Project Manager

Lamique Farrell

Director, Global Creative Development

Fabio Seidl

ECD

Simon Richings
Ryan Bodger
Erico Braga
Rodrigo Marangoni

Global Head of Production

Diane Jackson

Head of Creative APAC

Christopher Shie

Head of Creative EMEA

Diana Janicki

Head of Creative LATAM

Julia Rayeb

Head of Creative North America

Kate Dagget

VP, Global Business Creative

Andrew Keller

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