The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Campaigns for Good
Annual ID
OS23_BS033M
About the Work
More and more people who breastfeed go to the field to see their favorite teams, but there are no nursing jerseys that allow them to feed their babies anytime, anywhere, how they need it. That's why we created the first-ever breastfeeding soccer jersey, so that everyone who chooses to do so in public has the comfort of doing so and the joy of being able to wear their colors everywhere to cheer on their favorite team.
2023 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
draftLine BUE / buenos aires
PR / Marketing Agency
AdverPR
Client / Brand
Racing Club
Aeroset
Chief Creative Officer
Diego Gueler Montero
Creative Director
Andrés Wassermann
Javier Biondo
Executive Creative Director
Darío Ventura
account director
Leonel Lenga
HEAD OF ART
Mayra Brulc
Head of Operations
Agustina Vadori
Head of PMS
Agustina Simone
Head Of Production
Sebastián Torrella Reinoso
Head of strategy
Manolo Jofré
Managing director
Guido Lofiego
Natalia Rodoni
Marketing VP
Pablo Ruiz
PM
Lucila Peydro
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