The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Multicultural Impact
Annual ID
OS23_CD002G
About the Work
In America, race, socioeconomic status, and health have always been intrinsically linked. Black and Hispanic people experience social, economic, and political exclusion that result in poorer health. Right now, people of color make up just under half of the entire U.S. population and are projected to be the majority in the year 2045. Yet they are still struggling to reconcile their growing numbers and influence with outdated systems that were never designed with them in mind. The disproportionate effects of the pandemic on people of color further exposed these grave disparities. Racial inequities were only amplified through the social justice movements. This was a moment of reckoning – and they demanded that the brands they love take part. Vaseline®, a brand that’s been championing true equity for Black and Brown skin since 2016, knew this was our time to expand our efforts by addressing the biases that technology perpetuates and meaningfully contribute to closing the gap in dermatological care.
In joining forces with VisualDx and HUED, Vaseline® developed an unparalleled search experience for people of color. Cataloguing the world’s most diverse medical image library was a true expert collaboration between a robust network of dermatologists, medical librarians, software engineers and imaging specialists. Now, See My Skin lives online as the only database designed to search conditions on skin of color and connect users directly to dermatologists for treatment. And the proof is in the appointments. We saw an increase of 1,430% in people seeking dermatological care, proving that helping people feel seen was the best way to help them get seen. Most of all, we challenged the biased algorithm of one of the most widely used sources of information of our time: Google.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Edelman / New York
Post Production Company
Big Sync LTD / Stamford
Carousel / KYLE NYC / Long Beach
Girl Culture Films / Marina Del Rey
Sonic Union / New York
Media Distribution Company
Mindshare / New York
UStudio / Englewood Cliffs
Copywriter
Morgan Peterson
Executive Creative Director
Matt Zavala
Megan Skelly
Associate Creative Director
Cassandra Shuber
Daniela Marino
Schuyler Higgins
Shareina Chandler
Sonja Johnson
Associate Producer
Samantha Waite
Global Chief Creative Officer
Judy John
Senior Designer
Justin Hong
AE Brand Purpose
Tiffany Hammond
AE, Corporate Reputation
Kristen Carter
AS, Multicultural
Francheska Taveras
AS, Purpose
Shannon Trudge
AS, Tech Strategist
Mira Kim
Associate Director, Performance Intelligence
Matt Ballek
Brand Director, US Skincare
Kevin Tolson
Brand Manager, Vaseline
Cecily Pirozzoli
Director, PR & Digital Engagement
Casey DePalma
EVP, Group Executive Producer
Ari Pomerantz
EVP, Group Head of Development & Tech
Chris Broomall
EVP, Integrated Brand
Keren Kazam
Global Chief Experience Officer
Taj Reid
Global Creative Director, Unilever
Andrew Simon
Head of U.S. Digital
Pam Scheideler
Manager, PR & Digital Engagement
Brianna Wright
Managing Director, Head of New York Earned Media
Lisa Kovitz
Managing Director, Purpose
Jaclyn Murphy
Media Executive, Health
Clauda Brito
Production Business Manager
Ben Reignier
Research Director, DXI
John Morris
SAE, Integrated Brand
Mariam Somorin
SAE, Quality Assurance Specialist
Mia Gross
SAE, Technical Producer
Maggie Chaquette
SAS, Integrated Brand
Elizabeth Consul
Korinne Leonardis
Penelope Ramirez
Senior Account Supervisor, Digital
Liza Padellaro
Senior Manager, U.S. Marketing
Melody Skipper
SENIOR PRODUCER
Byron Clear
Gina LoPinto
Jared Sichel
Senior Project Manager
Adam Zogas
Sarah Brooks
Senior UX/UI Designer
Diane Park
Sr. Associate, Performance Intelligence
Christian Mcilwain
Startup
HUED, Inc. / Mahopac
VisualDx / Rochester
SVP, Corporate Affairs & Advisory Services
Ryan Zimmerman
SVP, Digital
James Hill
SVP, DxI Brand Portfolio
Cassi Husain
SVP, EGA
Lauren Gray
SVP, Experience Strategy
Helena Öhman
SVP, Integrated Brand
Sharelyn Devonish
SVP, U.S. External Affairs
Kelsey Rohwer
U.S. Brand Chair
Smita Reddy
U.S. Chief Creative Officer
Jordan Atlas
U.S. Chief Strategy Officer
Melle Hock
VP, Corporate Reputation
Tiffany Telemaque
VP, Design Director
Camille Marlow
VP, Digital
Livia Dayan
VP, Director of Connections Planning
Michael Byrnes
VP, Executive Producer
Denise Sante
VP, Integrated Brand
Ashlie White
VP, Multicultural
Samya France
VP, Multicultural Strategist
Kate Endeley
VP, Program Director
Ted Ou-Yang
VP, Purpose
Abisola Adekoya
VP, Tech Strategist
Mike Civetti
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