The One Show
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Category
Popular Culture Impact
Annual ID
OS23_CD020M
About the Work
The Supreme Court stripped Americans of our federal right to abortion when it overturned Roe v. Wade in June — allowing states to ban abortion. Roughly 80% of Americans believe abortion should be legal — and few believed the basic right to control our own bodies was in jeopardy. Today, as a result of the court ruling, one in three women have lost access to abortion.
We're outraged, but we won't stand by and we won't give up. Planned Parenthood recognized a rallying cry was needed to galvanize abortion rights supporters, coalition partners, corporate partners, and the arts and entertainment industry — to voice their opposition to abortion restrictions and build a platform to protect, and expand abortion access. That cry is “Bans Off Our Bodies.”
Planned Parenthood's Bans Off Our Bodies campaign (Basta De Controlarnos in Spanish) has grown into an inclusive and movement-based manifesto. We provided the spark and then let Bans Off Our Bodies capture the zeitgeist of the moment. In response, the public adopted our language across the country — in the media, at events and rallies, in fashion, art and politics, and on t-shirts, protest signs, baked goods, and even nail art.
Our campaign resonates with people, from activists to artists to business leaders, who have made it their own. From one-of-a-kind designer handbags, homemade t-shirts and signs, musicians on stage, in-app notifications, and more the phrase “Bans Off Our Bodies” is now synonymous with the fight for abortion rights. Bans Off Our Bodies has become more than a campaign, it’s an anthem to fight oppression, and a framework for a movement that many will use for years to come.
The Bans Off Our Bodies hashtag has been used over 97,000 times on Instagram, largely in organic posts that support abortion access. The phrase shows up in cultural moments across industries during fashion weeks, award shows, corporate and industry conferences, music, art, and film festivals, political rallies, legislature sessions, fundraisers, news stories, talk shows, and direct actions and civic protests.
Bans Off Our Bodies has become a cultural touchstone: igniting conversation and education about abortion, civic protests, accountability for lawmakers, and corporate leadership around abortion access. We have shifted opinion and fortified broad public opposition to abortion bans.
Campaign
Late Night with Seth Meyers: Planned Parenthood's Alexis McGill Johnson Responds to the Overturning of Roe v. Wade
https://www.youtube.com/watch?v=...
Fashion Says: Bans Off Our Bodies Day of Action
https://www.vogue.com/article/fa...
Our Bodies, Our Futures, Our Abortions.
https://www.youtube.com/watch?v=...
2023 Awards
Total Points: 3
Merit
Credits
Client / Brand
Planned Parenthood Federation of America / Planned Parenthood Action Fund
Art Director
Annie Pearlman
Creative Director
Sarah Sandman
Producer
Adriana Morales
Associate Director, Corporate Engagement
Morgan Callahan
Shantelle Dockett
Associate Director, Creative Operations
Danielle Mulein
Bilingual Content Lead
Ana Maria Malaga
Director, Brand Strategy & Projects
Perry Meyers
Director, Corporate Engagement
Nadia Khamis
Director, Digital Campaigns
Christine Garcia
Director, Digital Content
Allison Rhone
Director, Digital Supporter Engagement & Innovation
Jacqueline Murphy
Director, Latino Media & Communications
Alejandra Soto
Director, Research & Insights
Gabrielle Stopper
Director, Web Content Strategy
Amy Bryant
Manager, Brand Projects
Katie McGee
Managing Director, Communications & Culture
Jaida Vaught
Multicultural Communications Booker
Catherine Gonzalez
National Director, Arts & Entertainment
Caren Spruch
Senior Campaign Strategist
Aletheia Henry
Senior Director, Advocacy Communications
Samuel Lau
Senior Director, Booking
Huma Imtiaz
Senior Director, Brand & Editorial Content Strategy
Ylonda Gault
Senior Director, Brand Marketing
Sandy Perez
Senior Director, Brand Strategy & Projects
Jetaun Woodly
Senior Director, Video Production
Theresa Darlington
Senior Vice President, Communications & Culture
Melanie Newman
Specialist, Arts & Entertainment Engagement
Adin Levy
Vice President, Brand & Culture Strategy
Lauren Garcimonde-Fisher
Vice President, Communications & Culture
Adrienne Verrilli
Vice President, Content Innovation
Jamila Galloway
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