The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Cultural Driver

NRA Children's Museum

Agency Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies

Client Change the Ref


Popular Culture Impact

Annual ID


About the Work

The NRA Children’s Museum for gun control and anti-gun violence advocacy organization Change the Ref, directed by Bryan Buckley, JC Feyer, and Alex Gorosh, tells the story of a fleet of buses filled with an ever-growing collection of photos, videos, audio records, and personal memories of children who fell victim to gun violence. The film shows grieving parents who have lost children to school shootings across America in Uvalde, Parkland, and Sandy Hook to mobilize in Houston to pressure Ted Cruz, the first Senator visited by the NRA CHildren’s Museum, to take a stand. Now, Change the Ref is raising funds to continue its tour and visit more elected, NRA-funded senators and force them to take action for gun control.

2023 Awards

Total Points: 3




Ogilvy / Chicago

PR / Marketing Agency

Tusk Strategies

Client / Brand

Change the Ref

Production Company

Hungry Man / Los Angeles

Post Production Company

No6 / New York

Chief Creative Officer

Liz Taylor
Menno Kluin

Creative Director

Connor Fleming


Estella Xian


Bryan Buckley

Executive Creative Director

Isaac Pagán-Muñoz

Group Creative Director

Sakshi Choudhary


Matt Lefebvre

Sound Designer

Rommel Molina

Associate Creative Director

Summers Ford

assistant editor

Efthimi Matsamakis
Riley Donigan


Ron Sudul

Deputy Chief Creative Officer

Joe Sciarrotta

Global Head of Production

Dave Rolfe

Head Of Production

Marian Harkness

Mix Assistant

Kerri Shak

public relations

Dani Frese
Jackie Zupsic
Reana Wilson
Rutik Shinglot

Senior Editor

Chris Mines

Sound Design Executive Producer

Kate Vadnais

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